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Editor’s Note

March 23rd, 1998 by

PR NEWS will be hosting its next crisis management workshop in San Francisco Sept. 16 and 17. For more information, call 1/888-707-5814.

New To PR NEWS! JobTracker

March 23rd, 1998 by

Acct Sup/SWANSON RUSSELL ASSOCIATES/ Ad agency needs seasoned healthcare advertising professional with at least 10 years experience. Strategic planning, project management, supervisory skills required. Send resume to Swanson Russell Associates, 9140 West Dodge Road, Suite… Continued

Industry News

March 23rd, 1998 by

On the Radar Screen Seahawks Owner Funds Web Site; Does Seagram Need To Stem Employee Concerns? We’ve come across well-entrenched and successful companies that don’t even foster this kind of constituent dialogue with the simplest… Continued

Ernst & Young Improves Image, Communication With Women

March 23rd, 1998 by

An increasing number of companies are taking a harder look in the mirror and facing their flaws head-on. And they’re also heeding outside criticism to improve their image both internally and externally. Such examples include… Continued

Hotel’s In-Room Magazine Is Ritzy Promotional Tool

March 23rd, 1998 by

Some of the best things in life are free, as guests at Ritz Carlton hotels and its PR execs have discovered. Last month, the hotel premiered The Ritz Carlton Magazine, a 116-page glossy travel magazine… Continued

Survey Looks At Today’s Newsrooms And Proves That Preference is Everything

March 23rd, 1998 by

Survey on Journalists’ PR Preferences How do you prefer to receive information? Mail 90% Fax 43% Email 30% Wire Service 18% Phone 11% Website 10% Personal Visit 9% PR Wire Service 5% Are You Online?… Continued

MERGER CAMPAIGNS STILL CONFUSING CONSUMERS, VALUE-BASED IDENTITY KEY: HEALTHCARE RANKS NO. 4 AMONG NATIONAL NAME CHANGES

March 19th, 1998 by

Increased consolidations have led to the healthcare industry ranking No. 4 among the nation’s top industries that experienced corporate identity changes in 1997, according to Anspach Grossman Enterprise (AGE), a New York-based corporate identity firm.… Continued

AN EYE ON THE CHANGING HEALTHCARE CLIMATE FOR COMMUNICATORS

March 19th, 1998 by

Advocate Health Care (Oakbrook, Ill.) to acquire Humana’s 13 health centers in Chicago. Acquisition agreement was announced March 3. Approval is expected this spring (early May). There has been no impact on staffing yet. Advocate… Continued

CALENDAR

March 19th, 1998 by

March 20 IPRO’s Second Annual Health Care Conference: "Measuring Managed Care Quality – Holding Health Plans Accountable." New York. 516/326-7767, ext. 504. March 23-25 Integrated Health Report’s Sixth Annual Symposium on Integrated Healthcare. Aspen, Colo.… Continued

THE NEWS MONITOR

March 19th, 1998 by

Hospitals: Job Re-Training Programs Allay Community’s Layoff Fears To head off a community crisis involving potential layoffs and restructuring from a recent hospital merger in Buffalo, N.Y., CGF Health Systems is offering job-retraining programs that… Continued