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Public/Media Relations/Writer/ NATIONAL ASSOCIATION OF CHILDREN’S HOSPITALS AND RELATED INSTITUTIONS National child health association seeks a creative self-starter to develop and implement public and media relations campaigns and provide writing and editing support for publications.… Continued

On The Radar Screen: Brill to Take on Media We wonder if PR pros, who have a love-hate relationship with the press, will be among the subscribers to Steven Brill’s new brainchild: Content. Brill, who… Continued

A drama unfolding over a Midwest company’s refusal to accept 23 million pounds of napalm last week is a key lesson in public affairs. Last week, MWW/Agenda, Chicago, found itself in the midst of a… Continued

In this article, PR NEWS speaks to the authors of two new communications books. In the first conversation, we speak to Michael Morley, president of the New York office of Edelman, who provides fresh insight… Continued

When trendy clothier Eddie Bauer ignored the maxim that the customer is always right, it learned how quickly PR disasters can take root and continue to damage a company’s reputation well after the incident. The… Continued

April 27-28 — "Media Relations Forum `98," Infocom Group, Marriott Marquis, New York, 800/959-1059. April 28 — "The Senior Management Forum," International Association of Business Communicators, Keybridge Marriott, Washington, DC, 800/776-4222; http://www.iabc.com. April 29 –… Continued

Grob Health & Science, Cambridge, Mass., has released the "Grob Guide to Market Research," a virtual bible for marketers. If you’re strapped with cumbersome research projects, the guide helps you better organize your goals and… Continued

Survey Says Net Influence is Internal A new survey by the Institute for Public Relations, Gainesville, Fla., shows that the impact the Internet is havinga mostly internal impact on corporations. A key revelation indicates that… Continued

Address: 135 North 6th St. Emmaus, PA 18098; ph: 610/967-5171 If you plant an idea with a Men’s Health editor and it makes it to print, you’ll be reaching more than 1 million readers. One… Continued

Middle Tennessee Medical Center’s (MTMC) is using first-hand patient testimonials throughout its advertising campaign to convince newcomers to Murfreesboro, Tenn., that exceptional healthcare does not require a 20-mile drive to Nashville. Its tagline, "Great Care.… Continued