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Corporate interest is soaring in flight donations that transport patients in style and comfort to their healthcare destinations, conveying unique images of care and compassion. United Airlines, last month, donated 3.5 million miles to the… Continued

Fighting a 100-year city hospital perception, Camden-Clark Memorial Hospital of Parkersburg, W.V., launched an aggressive, integrated branding program last year to improve its image. This effort was selected as the winning campaign for best marketing.… Continued

Human Responsibility’ Focus Prompts Action on Donation Changing attitudes about the confusing and often unsettling issue of organ donation demands a momentum-building, multi-faceted communications approach to the media, community and advocacy organizations. This was the… Continued

Don’t Forget to Track Those Rogue Web Sites It’s clear that PR pros don’t wear blinders when it comes to the Web’s power to distribute information, but some may be missing other Net opportunities. Only… Continued

Responses to the question, "The Internet (including Intranets and Extranets) will change how communications/public relations resources are deployed at my company within the next three years." Strongly Agree 34% Agree 55% Neither Agree nor Disagree… Continued

In addition to our weekly Media Insight feature, PR NEWS now provides you with the details on pitching an op-ed editor at key media outlets in every issue. Information is culled from "Op-Ed Biz," and… Continued

PR NEWS offers the Media Insight feature as a site license. For more information, please contact Peter Coddington, 800/416-8490.

Address: 400 East College Street, Georgetown, Ky. 40324; ph: 502/863-7032 This is being couched as an entirely new format for public radio: the blend of entertainment and hard news for participating stations. We recommend that… Continued

PR NEWS will begin running letters to the editor. Submissions will be edited for style, grammar and length and can be no longer than 500 words. The editors will select letters that are published. Send… Continued

Media training isn’t exactly rocket science but it remains a perplexing component of PR. Even as the business world seems to be growing technologically savvy, executives are found eating crow or stumbling over poor explanations… Continued