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How and Why Organizations Can Engage in Second Chance Hiring

April 24th, 2023 by

There are many reasons for corporate engagement on second chance hiring. Our author explains what businesses and communicators can do to drive this effort.

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How PR Agencies Can Appeal to Gen Z Employees

April 4th, 2023 by

What are agencies focusing on to catalyze change in the industry and welcome more Gen Z employees into the fold?

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Attracting Gen Z Communication Employees

March 29th, 2023 by

Almost every recruiter and communications professional we talked to for this article used the word “values” when describing the number one item Gen Z candidates were looking for when considering employment. 

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Data Roundup: Employee Benefits Expectations vs. Reality; Influencer Pay; Consumer Trust for Business

March 28th, 2023 by

This month’s data roundup takes a look at benefits companies offer versus what employees want, as well as influencer pay expectations, and how consumer trust in business has changed.

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Tips for Those Joining the Consulting Class

March 21st, 2023 by

Whether by choice or by necessity, those who now reside in the consulting class would be wise to consider these questions and advice from our contributor.

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PR Roundup: ​​Oscar PR Preparations, Uvalde Comms Mistakes, No More Severance Silence

February 24th, 2023 by

PRNEWS took a look at some organizations learning from past mistakes (Oscars), and some practitioners currently dealing with personal crises in Uvalde.

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How Communicating Gender Equality Impacts Women in PR

February 23rd, 2023 by

PRNEWS spoke with Molly Levinson about advice she gives to both students ready to enter the PR workforce and those looking to advance in their careers. She also shares lessons she learned in her previous roles as an Emmy award-winning producer.

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Layoffs or Hiring: What is the Current Status of the PR Industry?

February 23rd, 2023 by

With the economy on shaky ground and continuous whispers of recession, we wondered how our friends in the communication industry were doing. With companies cutting back, does that mean agencies and comms departments are feeling the pinch as well? 

PR Council Eyes AI Guidelines; Pushes Broad Talent for Agency Growth

February 7th, 2023 by

PR Council leaders say its board soon will discuss issuing guidelines for generative AI. In addition, they believe PR agencies must tap more talent, including data analysts, so they can maintain growth.

Recession and Covid Fears Linger, Yet PR Can Thrive in 2023

January 30th, 2023 by

We are in uncertain times as recession loom, as does Covid, yet demand for thoughtful communication is rising. Our author is optimistic. Now’s the time for providing expertise on DEI and expanding capabilities of your business and employees, she argues.