Web Tools

Why the ‘Digital’ in ‘Digital PR’ Should Come First

June 1st, 2018 by

The digital in digital PR shouldn’t be reserved for promoting content, it should be the starting point for how we create content. Besides seeking trending topics and content gaps, digital tools can help analyze your competitors’ backlink profiles to establish opportunities. More than that, measuring digital data should inform your next steps, argues Kerry Sheahan, who heads content and PR at Britain’s Better. agency.

Carefully Chosen Influencers and Consistent Content Seen as Keys to Success on Instagram

May 29th, 2018 by

With Instagram boasting 800 million active monthly users and 80% of them following brands on the platform, we asked communicators for best practices for being successful on the graphic-based platform. They told us carefully picked influencers and attention to creating consistent visuals are critical.

Facebook, Not Twitter, Is the Customer Service Platform of Choice for Most Brands

May 15th, 2018 by

An overwhelming majority of brands choose Facebook as the front lines of their customer-service efforts. And while many organizations seek to resolve questions or complaints as quickly as possible, about a quarter of brands still take up to 24 hours to respond. Those are just two of the findings of a recent survey conducted by The Social Shake-Up Show and Lithium Technologies.

Communicators and Marketers Urged to Learn Tech Skills to Better Tailor Pitches and Messages

May 15th, 2018 by

Journalists and consumers know the feeling well: each wants a personalized experience but usually they receive a generic email or marketing message. The issue may be more than poor communications practices. It could be a lack of technical knowledge on the part of PR pros and marketers, a new study argues.

In Spain It’s Good to Be the King, Particularly When ‘Have It Your Way’ Means a Free Whopper

May 15th, 2018 by

Burger King scotched its Have It Your Way slogan back in 2014, but it still urges customers to personalize their burgers. That was part of the conception behind a recent campaign in Spain, where the brand’s Instagram account polled visitors to pick their favorite toppings in exchange for a free Whopper, customized with toppings from the survey. The effort turned out to taste good for both the brand and Instagram respondents.

Marketers’ Delight: Podcast Listeners Skew Young and Male and Tend to Listen to Full Show

May 8th, 2018 by

Podcasts remain a niche marketing tool, though they can be an attractive element. Those who listen to them regularly often take in some 7 shows each week and tend to stick through the entire podcast. The demo is young and male, a marketer’s delight.

How to Set Up a Personal Blog Network and Maximize Your SEO

March 24th, 2017 by

A Personal Blog Network (PBN) is a network of sites that you control which are designed to direct links to a site that you’re monetizing. If you have an existing PBN, or are building one up, you’re going to need to take steps to ensure your digital presence is effective, safe and secure. Here are five tips in setting up your PBN.

Why It’s Critical for Organizations to Test Their Tactics When Using Google AdWords

November 21st, 2016 by

Perhaps Google’s short explanations of why it has chosen a story for you will make the wall between Google and users less opaque. For the moment, however, neither Google nor any other social media powerhouse has explained exactly how it determines news story recommendations, search results or ad placements. The latter two, search and ads, as well as optimizing site content were among the topics discussed during PR News’ Boot Camp: Google for Communicators last week in NY. As such we asked several PR pros about navigating the frosted-glass barriers surrounding Google searches and AdWords, its online advertising service.

5 Google AdWords Tips for Building a Successful Campaign

October 27th, 2016 by

When it comes to online advertising (outside of social media) there are few better places to be than on Google. The search giant is so essential to the daily lives of connected individuals that few can go a full day without jumping on the search engine to satisfy a craving for information. Luckily it’s not hard to get in front of the 40,000 searches Google handles every second. Google’s AdWords tool lets organizations piggyback on user activity on the search engine to put ads in front of the right people at the right time.

Tips for Creating a Measurable Video Strategy Across Facebook, YouTube and Other Platforms

September 19th, 2016 by

With 8 billion average daily video views on Facebook, 4 billion+ on YouTube and one hour of video uploaded to YouTube ever second, the path ahead for brand communicators seems clear: commit to video. But with that much video in the social ecosystem, how can you compete, especially when videos taken during a Beyoncé concert September 10 showing a pre-arranged marriage proposal for her dance captain receive more than 5 million views? We asked PR pros with video expertise and restricted the conversation to brand video on Facebook and YouTube.