Social Media & SEO

Purchasing advertisements on your social platforms can be one of the best ways to reach and target new audiences. But how can communicators convince their leadership to loosen the purse strings for paid social ads, especially in a smaller company with a tighter budget? Your approach should take into consideration not only which ads will be the most cost effective, but also what type of content will resonate most on each platform to ensure you get the most bang for your buck.

For the first time in its 15 years of operation, Facebook has announced a major overhaul of its corporate structure, shifting leadership of several areas to form three new divisions. Here’s a breakdown of each new division’s primary function and leadership, and their potential implications for professional communicators.

Brian Fanzo, CEO of iSocialFanz, Work With The Coach CEO Nathan Pirtle, entrepreneur YesJulz and Snapchat pioneer Shonduras closed out the 2018 Social Shake-Up Show in Atlanta with a discussion about how influencer marketing partnerships can go wrong, and what it takes to make them worthwhile for all parties.

Brands are tapping influencers at an unprecedented rate. Yet influencer marketing is far from worry-free. Jennifer DelVecchio, entertainment marketing lead at The Coca-Cola Company, and Tracy Del Moral, director of marketing at OshKosh B’gosh, discussed working with macro-influencers and micro-influencers, respectively, during a panel at the Social Shake-Up Show.

A pair of speakers during the afternoon general session of the Social Shake-Up Show offered advice about social marketing and entrepreneurship that resonated with the audience despite it being a bit unconventional.

The Social Shake-Up has a reputation for shaking up assumptions. In that respect, opening keynoter Brian Fanzo, a change evangelist with a passionate speaking style, did not disappoint. While he praised the ability of social media to connect people globally, his message contained plenty of low-tech ideas as well as a call for Shakers to put the social back into social media.

“Crisis” can mean different things to different groups says Dan Kneeshaw, Walmart’s senior director of global associate communications, digital and enterprise initiatives. Kneeshaw spoke on “When All Hell Breaks Loose,” a panel focusing on how brands mitigate crisis on social media, at the 2018 Social Shake-Up Show in Atlanta. Here are three steps to effective crisis management that Walmart holds close.

Most people these days turn to Twitter to find out what’s going on in the world. And the challenge most brands face is how to capture consumers’ attention in a crowded timeline. Get the inside scoop on how you can break through oversaturated feeds to connect with audiences in a meaningful way.

We take a look at food influencers and find that consumer engagement with their posts was down nearly 50% in the first quarter of 2018. Once again our data partner Shareablee provides the data exclusively to PR News.

Any time you search on Google, more than half of the returned results are links to social profiles. That’s why when you’re trying to increase your brand’s search relevancy online, you should focus your efforts on your social channels as well as your owned sites. Jon Chang, digital marketing director at Kickstarter and a speaker at this week’s Social Shake-Up Show, shares some tips and tricks for improving SEO via social media, primarily to increase your engagement.