Social Media & SEO

PRNEWS looks at social media terminology to ensure proper AP style use for important campaigns, announcements and releases.

PRNEWS Live welcomed Jim Nickerson, lead instructor, digital marketing at General Assembly and co-admin of Clubhouse series Club Bravo.

Facebook is changing how it targets people younger than 18. This means communicators will need to revert to other forms of audience reach.

Social engagement around mask mandates peaked several times this year. Content mentioning mask mandates generated nearly 24 million consumer actions this year, with more than one-third (7.7 million) occurring between 7/26/21 and 8/25/21,

The social audio sector is just finding its footing. There is no better time for communicators to dive in.

The swift downfall of “Jeopardy!” host Mike Richards is the latest example of the jeopardy that surrounds us in today’s lightning-fast unforgiving age of social media. Whether you make a wrong move, say something offensive, or have ugly skeletons in your closet, the career-ending rush to judgement can be fast and furious.

With the in-person Social Shake-Up Show coming Sept. 22-23 in Atlanta, we’re giving readers and soon-to-be attendees a chance to meet members of this year’s speaker roster. In this interview, we meet #SSU2021 speaker Mara Butts, PR pro and social media strategist at Hexagon, who will focus on the importance of internal social media policies and how to identify high-priority governance issues—the main subjects of this brief interview.

Congratulations, you’ve placed a thought-leadership article in a top publication. But have you made sure it’s optimized for SEO? Here are a few easy tips that can help.

As the U.S. struggles to fully vaccinate young Americans, communicators and influencers shed light on best practices for combating misinformation and promoting the shot to young people.

As is our end-of-summer tradition, we asked data partner Shareablee to look at consumer engagement with back-to-school social posts. The data were provided exclusively to PRNEWS and predate the late-July CDC mask advisory the Delta variant spurred.