What more could any brand ask for than to achieve a high level of trust, while also effecting real, tangible change? Cause marketing may seem like a no-brainer, but it requires a lot of brain, as things can go very wrong if a campaign is ill-conceived or badly executed. Here is a time-tested approach for achieving maximum impact from a campaign with minimum blowback.
PR Insiders
What Can We Learn From Chipotle’s New Video?
July 7th, 2016 by GurandaWe’ll leave it up to you to decide whether or not Chipotle’s intention was to change the conversation with the video it released July 5. It’s just 4 minutes, a tad long by mobile video standards, but very much worth a look, especially from a PR perspective. It’s bound to be a topic of conversation among PR pros.
What Can We Learn From Chipotle’s New Video?
July 7th, 2016 by Seth ArensteinFictitious ad man Don Draper of the AMC hit series Mad Men famously said, “If you don’t like what is being said, then change the conversation” (season 3, episode 2). While it’s inadvisable to take business… Continued
Dreaming of Living Abroad as a Communications Pro? 5 Things to Know
July 5th, 2016 by Jessica NielsenFor many the idea of living abroad is appealing. There’s the challenge of the unknown and anticipation of exciting experiences. Those in the communications profession are often fortunate to work on global campaigns from their home countries. However, crafting culturally sensitive messaging and working with foreign colleagues from home, while helpful, isn’t the same as living abroad.
How Not to Tick Off Journalists: A Former Editor’s Advice
July 1st, 2016 by Arthur Solomon, AcmeLet’s face it: Journalists can get along without you. You can’t get along without them. Show respect by getting names correct, knowing the reporter’s beat and being familiar with the publication, not pestering editors about when a story will come out, not complaining about the coverage you get, and following these other tips.
A Logo You Want to Eat
June 30th, 2016 by Steve GoldsteinLogos and product design are the fastest form of brand communications. Steve Jobs knew this, and so does Mondelez, apparently. At this moment, news headlines and images are being posted and shared about Mondelez’s $23 billion bid for Hershey Co. A nationwide Pavlovian response surely has followed, as midday workers slink to candy machines, drugstore counters and bodegas for a quick fix.
A Logo You Want to Eat
June 30th, 2016 by Steve GoldsteinIf you’re looking at an electronic screen as I write this, there’s a good chance you have a craving for a Hershey’s Kiss or two or 10, or for a Hershey bar with almonds, or… Continued
Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators
June 26th, 2016 by Diane SchwartzYou still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have accomplished and perhaps reset priorities. Here are the seven most important areas of focus for PR leaders, according to Diane Schwartz, SVP, PR News.
Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators
June 26th, 2016 by Diane SchwartzYou’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Thrones developments. Which is to say: you still have another five solid months to make this… Continued
Real Talk: Can You Get Coverage on Your Kickstarter Campaign?
June 23rd, 2016 by Ashley MooreCrowdfunding platforms like Indiegogo and Kickstarter burst onto the scene in the late 2000’s, providing startup companies with an innovative and unique way to generate buzz around new products. Recently, media have tired of the crowdfunding angle and often will not cover campaigns at all. While crowdfunding can still be successful, entrepreneurs must be prepared with a strategic plan for setting and reaching their goals.