PR Insiders

The United States Women’s Soccer Team victory tour might just be the envy of all campaign managers. The successful embrace of the team’s fight for equal pay organically resounded throughout the crowds at each appearance… Continued

The United States Women’s Soccer Team victory tour might just be the envy of all campaign managers. The successful embrace of the team’s fight for equal pay organically resounded throughout the crowds at each appearance without any necessity for proddi…

For the past few years, future-focused communicators have seen cryptocurrency as a potential tool for promoting brand transparency and accountability. That’s because blockchain, the digital technology that logs cryptocurrency transactions, acts as an unalterable ledger.… Continued

Facebook thinks that Libra will incentivize small businesses to transact more on the platform. In turn, this will create economic growth and allow Facebook to garner more ad revenue. Today, however, the federal government officially said “not so fast.” The U.S. House Committee on Financial Services published a letter addressed to Facebook that calls on the social network to halt its cryptocurrency plans.

“How many of you in the room have ever felt stuck at some point in your career?” At the opening session of the Public Relations Society of America’s Corporate Communications Conference in New York, dozens… Continued

“How many of you have ever felt stuck at some point in your career?” That was how Joanna Coles began her talk at PRSA’s conference earlier today. As someone with an impressive and long-running career at the helm of some of the biggest media properties in the world, Coles has a deep well of wisdom to draw upon for PR pros. Women and men have parts to play in closing the gender gap in PR, she said.

What are your choices for the top PR crises of 2019’s first six months? As is her custom, Solomon McCown & Company president Ashley McCown goes out on a limb, picking her top five and presenting them in this short video. Can you guess what her quintet of PR crises will be? One hint: her top picks involves a global brand that was a leader in its sector, at least it was prior to its crisis.

Right or wrong, many executives think the only media that matters is the Wall St. Journal and the NY Times. OK, so how do PR pros get their brands a mention in one of those papers? We turn to someone who’s climbed that mountain. Frederik Bjørndal, who heads press relations for N. America and Europe for Novozymes, a Danish biotech firm, provides his checklist for getting major media coverage.

The battle for gender equality marches on, played out in one of the most public spaces, headline news. And it’s not just about how much coverage women are receiving versus men—whether in politics or business… Continued

The battle for gender equality marches on, played out in one of the most public spaces, headline news. And it’s not just about how much coverage women are receiving versus men—whether in politics or business or sports—it’s also about how the media portrays women in their roles.