PR Insiders

There are certain people who even when they’re smiling warmly have a certain gravitas. They have a certain air that suggests intelligence, calculation, control, even as they engage the people around them. Bill Clinton has that. So does Denzel Washington. Oprah Winfrey. Colin Powell does, and Ronald Reagan did too. One thing that struck me […]

There are certain people who even when they’re smiling warmly have a certain gravitas. They have a certain air that suggests intelligence, calculation, control, even as they engage the people around them. Bill Clinton has… Continued

Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.

Surprise! Beyonce released her fifth album on Friday without advance notice and with much fanfare as 80,000 fans purchased her self-titled album within 72 hours of release on itunes, and if it doesn’t hit #1 this week then call me Stupid. That’s right – Beyonce’s non-marketing marketing included no ads, commercials, media interviews, late-night hosting […]

Celebrities pushing products in the media is not new. What is new is the way celebrity partnerships are taking shape.

The next two weeks are prime time for holiday office parties. Office parties are the few occasions when we gather with our colleagues but don’t necessarily feel obligated to talk shop. They’re a license for people to lighten up from the daily and demanding grind. But for PR managers and directors, these gatherings are an […]

This year’s inductees in the PR People Hall of Fame share sage advice that has brought them success and inspires the next generation of PR communicators.

Naomi Hirabayashi, CMO, DoSomething.org With a marketing budget of zero, Naomi Hirabayashi oversees all celebrities, public relations and marketing partnerships for DoSomething.org, creating 100 million+ impression campaigns on a regular basis. Hirabayashi made Thumb Wars, DoSomething.org’s… Continued

Adam Feigen, Manager, External Communications, Heineken USA In a period of seven months, Adam Feigen, who manages external media relations for Heineken USA, secured two major national stories in The Wall Street Journal, as well… Continued

Allie Henderson, Public Relations Specialist, USANA Health Sciences Allie Henderson, USANA Health Sciences’ public relations specialist, has harnessed the power of social media to promote many of the 600+ sponsored athletes collectively known as Team… Continued