Topics

Euro Bankers’ Tapping of Former BP PR Rep Has Its Own PR Implications

March 7th, 2012 by

The man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers.

What’s Google+ Got That Its Rivals Lack? How About SEO and YouTube Integration

March 6th, 2012 by

Google shared statistics with the New York Times to prove that its social network is alive and well.

Digital Media Radically Transforming Marcom Process

March 6th, 2012 by

The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.

Saints Bounty: Consequences Loom, but Not For PR

March 5th, 2012 by

Has the news that the New Orleans Saints had a “bounty” program—paying defensive players $1,500 for a “knockout” and $1,000 for a “cart-off” of offensive opponents—been a PR disaster for the NFL? Hardly. Currently the NFL is exp…

Tip Sheet: How to Choose a Monitoring & Measurement Firm

March 5th, 2012 by

Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies.

Using Pinterest Yet? 13 Tips for Gaining Business Exposure for Your Clients

March 5th, 2012 by

There’ a lot to like about Pinterest—not least its rapidly expanding user base. Here is a baker’s dozen tips to help your pins (and your clients’ pins) get noticed and repinned.

Rush’s Advertisers Just the Latest Targets of Online Activism

March 5th, 2012 by

Rush Limbaugh’s advertisers can be added to the list of brands that includes Apple, Susan G. Komen for the Cure and Lowe’s that have been forced to deal with fast-growing groundswells of online condemnation.

Social Watch: Players Top the Tweet Chart During NBA All-Star Weekend

March 5th, 2012 by

LeBron James, Kobe Bryant and Jeremy Lin dominated the Twitter-sphere during the NBA’s All-Star extravaganza.

When Facing Today’s Media, Leaders Can’t Live on Hubris Alone

March 5th, 2012 by

Despite a regular stream of public gaffes, some leaders still resist formal media training. Here’s how to get them with the program.

Facebook’s New Timeline for Brands Means Deeper Engagement With Followers

March 5th, 2012 by

Here’s a primer on the new Facebook features that take awareness building and interacting with users to another level.