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Nonprofit organizations now have another online marketing vehicle to consider: A new feature from Facebook called Donate, which lets people contribute directly to nonprofits via the social network.

With the recent release of updates to its search algorithm, Google has adjusted PageRank, the fundamental paradigm for determining website visibility.

Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.

The recent insurance company media blitz brings to mind key points to remember about creating a solid ROI for your communication efforts.

Surprise! Beyonce released her fifth album on Friday without advance notice and with much fanfare as 80,000 fans purchased her self-titled album within 72 hours of release on itunes, and if it doesn’t hit #1 this week then call me Stupid. That’s right – Beyonce’s non-marketing marketing included no ads, commercials, media interviews, late-night hosting […]

Leaders in social media for internal communications may offer useful lessons for the rest of us.

Wither “pray and spray?” Not anytime soon unless PR reps get better training and think smarter about how they pitch stories and deal with reporters.

Without any prior PR experience, SynapDx needed LPP’s expertise in story development and media relations in order to promote the first clinical study of its kind.

While the caliber of PR-focused training is at an all-time high, communicators are suffering from being too narrowly concentrated on “PR” issues.

Nearly a third of PR agencies calculate their billing rates by relying on what the market will bear, according to an exclusive study conducted by StevensGouldPincus on behalf of PR News.