PR pros can be forgiven if they’re having a tough time convincing C-level managers about the value of social channels. Business decision-makers are still grappling with how to wrap some hard numbers around social platforms like Facebook and Twitter.
Topics
4 Tips to Measure the Success of Your Content Strategy
November 18th, 2013 by Richard BrownellEstablishing built-in metrics to measure the performance of a content strategy is key to its success.
How To Get PR Boots on The Ground
November 18th, 2013 by Dorian CundickOur friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.
Creating a Culture of Professional Development
November 18th, 2013 by Barbara BatesPeople often spend their workdays stuck in the “important and urgent” mindset—things that need to happen and need to happen now. With budgets, deadlines and pressing client requests, it can be difficult to find time for anything else. But spending too much of your workday stuck here limits professional growth and development.
A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels
November 18th, 2013 by Kami HuysePublic Relations professionals are under more and more pressure to measure the results of their work. At the same time, the professional media outlets, which have been the mainstay of the third-party credibility model, continue to crumble while digital communication has taken center stage.
Mobile Devices Are Constantly In Reach; Your Twitter Fans Want a Response to Their Queries (10 Minutes Ago)
November 18th, 2013 by PRNEWSThere were very few investors who waited to jump on Twitter’s IPO when the social networking platform went public on November 7. In a similar vein more than half (53%) of consumers that reach out to brands on Twitter expect a (very) quick follow up, according to a new study.
Case Study: The Greater Ft. Lauderdale Convention and Visitors Bureau Reminds Consumers It’s Always Sunny in Florida
November 18th, 2013 by PRNEWSMarketing Florida’s inviting beaches and sun-dappled weather is an easy sell, but the real challenge is finding the best way to remind people to visit when its not peak season.
With Twitter a Public Company Will PR Start to Ramp Up Investments?
November 18th, 2013 by PRNEWSLess than a week after it went public Nov. 7 Twitter rolled out a new tool called custom timelines. The feature enables its users to drag and drop tweets to form custom lists of Twitter messages on whatever topic interests them. For PR pros patched into Twitter there’s probably a lot more where that came from
McDonald’s Makes Point of Repairing Its Service Issues in Public
November 15th, 2013 by Richard BrownellThe solution McDonald’s crafted to its customer service problem is a great example of effective communications.
PR News to Celebrate PR People Award Winners and Honorable Mentions at National Press Club
November 15th, 2013 by Steve GoldsteinPR News will honor the stars of PR at its PR People Awards luncheon at the National Press Club in Washington, D.C., on Dec. 10.