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Using Research to Pique Media Interest

August 18th, 2008 by

One significant challenge for MetLife’s communications team when it was working on the company’s "People Like Us"/open enrollment campaign, was securing media coverage, which traditionally has been very limited and competitive when it comes to… Continued

Simple Techniques for Media Interviews: How to Skillfully Deliver Your Message

August 12th, 2008 by

Most of us have found ourselves in awkward situations where we, or others, said something that ground communications to a halt. Or, we’ve left a meeting wishing we’d said more to advance our position but… Continued

How to Forge Stronger Media Relations with Media Tours

August 12th, 2008 by

You’re the PR pro at a technology company. The engineering team has had initial success with a new product and timing is right to launch. You have recommended a media tour. Next thing you know,… Continued

Aligning Your Brand with Green Causes:  How to Get Started 

August 12th, 2008 by

There are ways you can align your company brand with green causes—just follow these nine tips: •    Identify the areas that matter to your stakeholders. •    Identify the areas for which your company is positioned… Continued

Social Media Marketing Best Practices

August 12th, 2008 by

Yes, everybody is doing it—incorporating social media into marketing campaigns—but that doesn’t mean everyone is doing it right. Connecting a brand and its messages with target audiences in an authentic way is essential to ongoing… Continued

Green Business: From Risk Management To Opportunity Capitalization

August 12th, 2008 by

When the first wave of environmentalism washed ashore in the 1980s and early ’90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and… Continued

Green Business: From Risk Management To Opportunity Capitalization

August 11th, 2008 by

When the first wave of environmentalism washed ashore in the 1980s and early ’90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and… Continued

College Students Prefer Socially Conscious/Eco-Friendly Brands, says New Study

August 7th, 2008 by

According to a  Alloy Media + Marketing’s 8th annual College Explorer study, not only will a record-level of 13.6 million incoming college students (age 18-30) account for a record $237 billion in spending this year … Continued

10 Ways NonProfits Can Maximize Press Coverage

August 7th, 2008 by

Yes, even cash-strapped nonprofits can increase their media profile without dipping into limited company coffers. Here are 10 ways to do so: 1. Make a Flash file that goes along with an e-mail pitch. This… Continued

Looking for Evidence: New Measurement Approach Turns Old Tactics Upside Down

August 4th, 2008 by

Measurement is the bread and butter for communications executives, as this professional population is constantly on the lookout for tangible ways to quantify their efforts and, in turn, get buy-in from the powers that be… Continued