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U.S. Secret Service officer, wearing a vest with various equipment attached, stands in front of White House. Washington DC. USA

Crisis of Communication: The Secret Service’s Leadership Failure

August 6th, 2024 by

Kimberly Cheatle’s, now-former director of the Secret Service, swift downfall highlights the critical communication skills leaders must master during crises.

Democratic presidential candidate Kamala Harris waves to the crowd from the stage podium at a rally

The Harris Campaign’s Subject Lines Slay It All

August 5th, 2024 by

Writing an effective headline or email subject line is a target every PR practitioner has aimed for and missed at some time in their career. Meanwhile, the Kamala Harris presidential campaign is wracking up bullseyes right out of the gate.

Steve Nedoroscik at the Olympics

Top Tips: PR Advice for Overnight Sensations

August 2nd, 2024 by

For this edition of Top Tips, we asked communicators for their advice for people who become public figures in an instant, such as Steve Nedoroscik, now of Olympic pommel horse fame.

Wasim Khaled, CEO, Blackbird.AI

[VIDEO] PRNEWS Live Discusses How to Combat Narrative Attacks Created by Disinformation

August 2nd, 2024 by

This chat with Blackbird.AI aims to equip businesses with the tools and strategies needed to protect their brand from the harmful effects of narrative attacks.

former President Donald Trump gets interviewed at National Association of Black Journalists Conference on July 31, 2024

PR Roundup: Trump and NABJ Outrage, New Boeing CEO, Ice Bucket Challenge Lives

August 1st, 2024 by

In this week’s PR Roundup we examine the results of former President Trump’s interview at the National Association for Black Journalists, if Boeing’s new CEO will make a difference and the re-emergence of the Ice Bucket Challenge.

Lessons From the Political Campaign Trail for All PR Pros

August 1st, 2024 by

Most PR practitioners will never work on political campaigns, but they can still extract valuable lessons from following political happenings to be used in corporate, brand and PR crises beyond the political realm.

Example of a LinkedIn News story and the LinkedIn News feed to the right

The How and Why of Pitching a Story to LinkedIn News

July 31st, 2024 by

There’s another major LinkedIn benefit that communications professionals are starting to catch onto, and that’s the power of having company news covered, shared and amplified by LinkedIn News.

Flavor Flav Signs Five-Year Sponsorship Deal as Official Hype Man for USA Water Polo Women’s and Men’s National Teams

Learning about Olympic Sports Sponsorship from Flavor Flav and USA Water Polo

July 30th, 2024 by

There is only one Flavor Flav, but his activation with USA Water Polo provides a few key lessons for any company looking to grow its brand through meaningful sports sponsorships, including leaning into the pillars of authenticity and commitment with a hype mindset.

Sign Language Deaf Disabled People Video Conference

Disability Pride Month: Moving Beyond Tokenism to Authentic Representation

July 30th, 2024 by

By amplifying real stories and voices, promoting diverse representation and steering clear of ableist tropes and stereotypes, organizations can foster a more inclusive and accessible society.

Influencer backlash from accusations of a copy of Marc Jacobs The Tote Bag TikTok video

What PR Pros Can Learn from Influencer Nara Smith and Marc Jacobs Collab Backlash

July 29th, 2024 by

The campaign is facing some backlash from users for allegedly imitating another creator, Mary Korlin-Downs, who previously made a similar video baking the same bag from scratch through a trade partnership with the Marc Jacobs brand.