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Encouraging Mentorship Across Generations

July 17th, 2023 by

In a virtual roundtable, PRNEWS spoke with three of this year’s Top Women in PR honorees about mentorship, sponsorship and why it’s important to be comfortable being uncomfortable.

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How Data Can Help Inform International PR Campaigns

July 17th, 2023 by

Communications professionals can use data to craft strategic plans for foreign country clients that surgically apply resources to areas that matter most to them.

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Data Roundup: Pitching Podcasts, Broadcasters; The Value of Thought Leadership

July 13th, 2023 by

In this data roundup, we look at journalists’ response rates for podcasts and explore tips for pitching podcasters. We also review a study examining the value of thought leadership and the importance of getting your executives to post on social.

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Rebranding? Ensure You Migrate Your Website Properly

July 12th, 2023 by

Executing a rebrand isn’t as easy as slapping your new name and shiny logo on the site. Completing a domain migration in a way that preserves existing SEO value is a somewhat complicated and tedious process—but it’s well worth the effort to preserve the traffic you’ve worked tirelessly to earn.

The Importance of Research in a Successful Public Affairs Campaign

July 11th, 2023 by

Our author provides four tips to building a successful public affairs campaign.

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How to Use Data to Build a Counter-Narrative Campaign

July 11th, 2023 by

Our author argues that several recent polls hand Supreme Court defenders unexpected data that could become the foundation of a counter-narrative campaign. Here, he outlines PR principles that could help turn the tables.

Winners of 2023 Social Media Marketing Awards Announced

July 10th, 2023 by

The Social Shake-Up today announced the winners of its 2023 Social Media Marketing Awards.

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Tips for Emerging from Stealth Mode

July 10th, 2023 by

When your company or client has been operating in stealth mode, quietly developing their product for months, or even years, making the switch to publicity can be an exciting but challenging time.

Actor Jonathan Majors faces cancel culture's wrath as he awaits his assault trial.

Majors Case Illustrates Dangers of Life in a Cancel Culture World

July 10th, 2023 by

The fact that pertinent case details have percolated in the press shows that Jonathan Majors’ PR team team views its job as defending him in court and in the court of cancel culture.

Xbox made a custom Barbie-pink console and dream house holder in honor of the upcoming Barbie movie.

PR Roundup: Threads Launches, GQ Pulls Piece, Barbie-mania

July 6th, 2023 by

PRNEWS took a closer look at the Threads, Barbie and GQ happenings, and what PR knowledge nuggets can be unearthed from them.