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RSS—short for Real Simple Syndication—has been a buzzword for years, but if you conduct an informal survey of any community of executives, you will likely find that many still don’t fully understand how the tool… Continued

With soaring gas prices, concerns about global warming and the conservation of the Earth’s water and energy supply on the rise, today’s generations are bonding together in an effort to preserve our health and natural… Continued

MobiWeb, a mobile website application, is something that many businesses (especially small businesses) see as an unaffordable "frill" when facing the other financial burdens of running a business. But with the increased use of the… Continued

Corporate America is becoming a nation of drivel spewers. National business reporters are usually very smart individuals with high degrees of intellectual curiosity. Most have access to incredible amounts of data regarding the industries they… Continued

If your firm is going green, here are five key elements you will need to consider: 1. Purpose: What are you trying to accomplish as a business by telling your environmental story? 2. Definition: What… Continued

By Frank Ovaitt Is there such a thing as public relations ethics? Shannon A. Bowen, Ph.D., of Syracuse University, poses that question in the Institute for Public Relations Essential Knowledge Project’s "Ethics and Public Relations"… Continued

A report released by the Sustainable Investment Research Analyst Network (SIRAN) shows that more that half of the 100 largest publicly traded companies in the U.S. now report on their environmental sustainability policies. Furthermore, the… Continued

News conferences have come under renewed scrutiny lately; they’re the 21st century communications tool that gets no respect. With the advent of social media and other tools that enable people to "gather" and communicate remotely… Continued

Once a crisis reaches its tipping point, it can spread like an inferno, quickly destroying brand reputation, consumer trust and partner loyalty. When attempting to successfully manage such a fire, the most vital firefighting element… Continued

It’s surprising how often PR professionals stump potential clients simply by asking them why they want to “go green.” Rarely do these execs respond by articulating the business/social goals that led to the decision. In… Continued