Messaging

Investing in women’s sports, like the World Cup, is no longer seen as something nice to do, but a smart strategy if done with intention.

Our author provides four tips to building a successful public affairs campaign.

Our author argues that several recent polls hand Supreme Court defenders unexpected data that could become the foundation of a counter-narrative campaign. Here, he outlines PR principles that could help turn the tables.

When your company or client has been operating in stealth mode, quietly developing their product for months, or even years, making the switch to publicity can be an exciting but challenging time.

Here are three ways you can persuade nonprofit leaders to consider pursuing the pivotal communications vehicle of thought leadership.

Inspired by the McDonald’s response to the Grimace Shake challenge, we asked communicators what to do if your product is misused or misinterpreted, AND that goes viral?

Shein opened the curtains to influencers without considering a holistic PR campaign, the Mets’ owner owned the NYC media, and Edelman explained its latest round of layoffs. 

By following these communication dos and don’ts, you can help to ensure that Juneteenth is a meaningful and respectful celebration for everyone.

Securing speaking engagements presents an avenue to display your, your executive’s or your clients’ expertise and thought leadership. Attaining these opportunities demands an approach that involves strategic planning, thorough research and compelling pitching. 

It’s never easy to announce that your company is leaving a huge market, or that you are making that decision “to improve the company’s financial strength.” State Farm’s communications team deserves credit for limiting brand damage by choosing a simple, straightforward statement that said and did all of the right things.