The Women's World Cup is having a positive impact on sponsorships for women's sports

Women’s World Cup Impact: Local Women’s Sports Sponsorships Communicate Brand Message

July 18th, 2023 by

Investing in women’s sports, like the World Cup, is no longer seen as something nice to do, but a smart strategy if done with intention.

The Importance of Research in a Successful Public Affairs Campaign

July 11th, 2023 by

Our author provides four tips to building a successful public affairs campaign.

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How to Use Data to Build a Counter-Narrative Campaign

July 11th, 2023 by

Our author argues that several recent polls hand Supreme Court defenders unexpected data that could become the foundation of a counter-narrative campaign. Here, he outlines PR principles that could help turn the tables.

Rocket sketch drawing with crumpled blue paper ball on chalkboard.

Tips for Emerging from Stealth Mode

July 10th, 2023 by

When your company or client has been operating in stealth mode, quietly developing their product for months, or even years, making the switch to publicity can be an exciting but challenging time.

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Navigating a Nonprofit Leader’s Hesitancy around Thought Leadership

July 6th, 2023 by

Here are three ways you can persuade nonprofit leaders to consider pursuing the pivotal communications vehicle of thought leadership.

McDonald's Grimace Shake recently launched a menacing TikTok trend.

Top Tips: How to Navigate a Negative Viral Trend

July 5th, 2023 by

Inspired by the McDonald’s response to the Grimace Shake challenge, we asked communicators what to do if your product is misused or misinterpreted, AND that goes viral?

Mets' owner Steve Cohen sits down at a Mets round pub table for a press conference on June 28

PR Roundup: Shein Influencer Folly, Edelman Layoffs, Mets’ Owner Does PR

June 29th, 2023 by

Shein opened the curtains to influencers without considering a holistic PR campaign, the Mets’ owner owned the NYC media, and Edelman explained its latest round of layoffs. 

Juneteenth flag waves next to American flag

Communications Do’s and Dont’s for Acknowledging Juneteenth

June 15th, 2023 by

By following these communication dos and don’ts, you can help to ensure that Juneteenth is a meaningful and respectful celebration for everyone.

Speaker at Talk in Business Conference.

Strategies to Land Speaking Engagements

June 8th, 2023 by

Securing speaking engagements presents an avenue to display your, your executive’s or your clients’ expertise and thought leadership. Attaining these opportunities demands an approach that involves strategic planning, thorough research and compelling pitching. 

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Communicating ‘Bad News’ the Right Way by Setting the Narrative

May 31st, 2023 by

It’s never easy to announce that your company is leaving a huge market, or that you are making that decision “to improve the company’s financial strength.” State Farm’s communications team deserves credit for limiting brand damage by choosing a simple, straightforward statement that said and did all of the right things.