Investing in women’s sports, like the World Cup, is no longer seen as something nice to do, but a smart strategy if done with intention.
Messaging


The Importance of Research in a Successful Public Affairs Campaign
July 11th, 2023 by Bonnie McLaughlinOur author provides four tips to building a successful public affairs campaign.

How to Use Data to Build a Counter-Narrative Campaign
July 11th, 2023 by Dustin SigginsOur author argues that several recent polls hand Supreme Court defenders unexpected data that could become the foundation of a counter-narrative campaign. Here, he outlines PR principles that could help turn the tables.

Tips for Emerging from Stealth Mode
July 10th, 2023 by Michelle StansburyWhen your company or client has been operating in stealth mode, quietly developing their product for months, or even years, making the switch to publicity can be an exciting but challenging time.

Navigating a Nonprofit Leader’s Hesitancy around Thought Leadership
July 6th, 2023 by James SeatonHere are three ways you can persuade nonprofit leaders to consider pursuing the pivotal communications vehicle of thought leadership.

Top Tips: How to Navigate a Negative Viral Trend
July 5th, 2023 by Nicole SchumanInspired by the McDonald’s response to the Grimace Shake challenge, we asked communicators what to do if your product is misused or misinterpreted, AND that goes viral?

PR Roundup: Shein Influencer Folly, Edelman Layoffs, Mets’ Owner Does PR
June 29th, 2023 by Nicole SchumanShein opened the curtains to influencers without considering a holistic PR campaign, the Mets’ owner owned the NYC media, and Edelman explained its latest round of layoffs.

Communications Do’s and Dont’s for Acknowledging Juneteenth
June 15th, 2023 by Nicole SchumanBy following these communication dos and don’ts, you can help to ensure that Juneteenth is a meaningful and respectful celebration for everyone.

Strategies to Land Speaking Engagements
June 8th, 2023 by Tai NicholsSecuring speaking engagements presents an avenue to display your, your executive’s or your clients’ expertise and thought leadership. Attaining these opportunities demands an approach that involves strategic planning, thorough research and compelling pitching.

Communicating ‘Bad News’ the Right Way by Setting the Narrative
May 31st, 2023 by Dustin SigginsIt’s never easy to announce that your company is leaving a huge market, or that you are making that decision “to improve the company’s financial strength.” State Farm’s communications team deserves credit for limiting brand damage by choosing a simple, straightforward statement that said and did all of the right things.