This week’s PR Roundup looks at the reaction to ABC News not renewing veteran journalist Terry Moran’s contract, the latest Muck Rack State of Journalism report and a leaked memo regarding JPMorgan’s dipping employee morale.
Messaging


A Rancher’s Perspective on Brand Storytelling: CattleCon Collaboration
June 11th, 2025 by Lori HallowellAs a PR practitioner, the job is to build narratives. As a rancher, you live them. For me, authenticity wasn’t a tactic: it was the life I lived before I ever wrote a press release.… Continued

PR Roundup: CEO Popularity, Wilson from Cast Away is Back, Mattel Studios Launches
June 5th, 2025 by Nicole SchumanThis week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.

When Symbolism Speaks: Strategic Messaging Behind King Charles’ Visit to Canada
May 30th, 2025 by Nicole TideiWhen King Charles III addressed Canada’s Parliament in May, the moment may have seemed ceremonial, even routine. But for communications professionals, it offered a masterclass in soft power and symbolic messaging.

Getting Memorial Day Messaging Right
May 23rd, 2025 by Michael CurtisFor those communications pros working on connecting a brand message with Memorial Day, here are tips to keep your efforts credible and respectful.

News Outlets Respond to AI-Generated Summer Reading List Insert
May 22nd, 2025 by Nicole SchumanThe Chicago Sun Times and Philadelphia Inquirer did not help boost any new media trust when caught in an AI content controversy.

Supermarket to Syndication: Media Relations Lessons from CPG and Retail
May 14th, 2025 by Remi YuterTo be a successful PR pro in the retail and CPG space, you must understand the industry and the news cycle in every vertical and industry that retail influences or touches.

What Warren Buffett’s Retirement Teaches PR Firms About Enduring Influence
May 9th, 2025 by Davis RichardsonWarren Buffett, long considered the “Oracle of Omaha,” mastered not just capital allocation, but the art of strategic storytelling.

Trend Hopping: A PR Pro’s Guide to Navigating Trends for Client Success
May 7th, 2025 by Courtney MoedTo stay in sync with the news cycle, communicators need to identify what is gaining momentum, engage with relevant angles, and ride the trend hopping wave to gain media attention.

PR Roundup: Pharma CEO Dismisses Tariffs, Apply to Be Chief Mom Officer, Employees as Influencers Data
May 1st, 2025 by Nicole SchumanThis week’s PR Roundup looks at Eli Lilly’s CEO and other pharmaceutical leaders dismissing tariff talk, Thayers encouraging moms of all types to apply to be Chief Mom Officer, and new data showing the overwhelming success of allowing employees to be company influencers.