Messaging

PRNEWS’ sixth annual Agency Elite honors, which pays homage to the industry’s most innovative PR, marketing and communications firms in the business, highlights 120 influential agencies this year—from well-known industry players to smaller boutique firms that punch far above their weight.

Story mining, the ability to consistently uncover and shape compelling narratives from everyday business activity, has become essential for PR pros.

In this week’s PR Roundup new data shows us which brands won the U.S. Open, we learn how CEOs should communicate price increases, and new a Sprout Social study reveals that consumers prefer human-generated content rather than AI.

Chasing trends without a deeper strategy still carries real risk, and trending is not the same as winning.

This week’s PR Roundup examines the decision of staying silent during crisis—such as Home Depot’s current situation with U.S. Immigration and Customs Enforcement (ICE), and Target announces a new CEO—will it help get sales back on track? Also we look at a fun brand collaboration between Urban Outfitters and Chipotle, just in time for back-to-school. 

In this session, Williams talks about the successes and lessons of the #WearSunscreen campaign and developing trust with your audience in a media environment riddled with mis- and disinformation.

This week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift… Continued

In the most recent Superman film, smart PR strategy could have helped the Man of Steel.

PR Roundup examines Peloton’s conflicting messaging, a study showing that LGBTQ+ visibility in advertising and messaging is important to consumers, and tariff price increases are here—so how should that be communicated? 

This week’s PR Roundup explores some fresh takes about the American Eagle/Sydney Sweeney situation, Vogue getting roasted for publishing a Guess ad featuring a model created by AI, and a partnership between USPS and Pantone celebrating the former’s big 250th birthday.