Media Relations

Unlike some audiences that brands and organizations cater to, influencers are not monolithic but are a loosely affiliated group of individuals who can have a pivotal influence on PR’s ability to drive conversation and spread the word. But getting people online to share information about your company’s products/services or values requires a different mindset than blasting a press release to a similar demographic or giving a presentation to like-minded people.

While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.

A special event is a great springboard for what your brand has in the pipeline and how you are better serving your customers and prospects.

SXSW Interactive returns for its 22nd year to Austin, Texas this week. This year’s festival is sure to offer up plenty of interesting and inspiring content for PR pros, with presentations and panels covering branding and marketing, content and distribution, the future of tech and emerging workforce trends.

New social and digital trends have done away with traditional models and fundamentally changed the way PR interacts with the media and the public. Cision’s “The State of the Media 2015 Report” examines traditional and social media in 2014 as well as the rise of mobile, video and new media entrepreneurs.

The Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause.

Getting your pitch across the plate requires PR pros to be mindful of several things, lest the proposal end up in the circular file. But in a social media age, making sure you don’t waste a reporter’s time may not even be half the battle. That’s because you have to think about how the reporter can share the message with his or her network.

To cultivate relationships with journalists, there are a litany of practices to master; that’s if you want a puncher’s chance of getting reporters to consider your pitches and/or respond to your telephone calls.

Being more sensitive to the needs of pressed-for-time journalists is one way that companies and organizations can improve their media relations.

Chicago’s most talked-about addition to its famed skyline, the Trump International Hotel & Tower, has been the subject of countless stories since it was completed in 2009. In December 2014, after five years on the market, 14,000-square-foot penthouse was sold to entrepreneur Sanjay Shah. Mr. Shah retained Henson Consulting to create and implement a strategic approach to leverage his purchase and raise the visibility of his software company, Vistex Inc.