Media Relations

New York City skyline

How Citizens’ CCO Captures Earned Media for Yet Another NYC Bank

December 20th, 2022 by

With a bank on nearly every corner of NYC, how can yet another bank break through and garner earned media? We asked Citizens’ new CCO. In addition, we asked about communicating during a recession.

How Good Sportsmanship and Space Exploration Benefit PR Storytelling

December 12th, 2022 by

We saw good sportsmanship during the World Cup. Yet being a good sport transcends the athletic field. Sportsmanship’s lessons work in PR and even in zero gravity, aboard the International Space Station.

A Winning Formula for Media Placements: SEO, Backlinks and ‘BEO’

December 7th, 2022 by

PR pros know using unethical shortcuts to gain earned media isn’t useful long-term. Instead, add Brain Engine Optimization (BEO) and backlinks to your SEO toolkit makes for a much better approach.

2023: A Growth Year for PR, But Also More Crises, Labor Issues and Internal Communication

December 2nd, 2022 by

Overall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.

Why You Should Consider Affiliate Marketing as Part of Your Product-Pitch Mix

November 30th, 2022 by

Affiliate marketing is growing as publishers diversify their revenue streams. Yet there are myriad conditions that PR pros should be aware of when pitching products. We offer several to consider.

How a Reporter Pivots in the Changing Media Landscape

November 21st, 2022 by

The need to be first with a story and be a one-stop shop pressures journalists and media outlets. Here’s how reporter Jeremy Bauer-Wolf, who’ll speak at our Media Relations Virtual Summit Dec. 7, adapts.

It’s More Than Timing: Research and Creativity Help Get Products in Holiday Gift Guides

October 26th, 2022 by

PR pros often begin in the summer working on getting products in a holiday gift guide. On the other hand, there’s more than timing involved.

How Leaning into Data Helps OkCupid Differentiate Itself When Pitching

October 21st, 2022 by

OkCupid’s global communication chief Michael Kaye discusses how the company uses data as a media-pitching tool.

Propel Q4 Media Barometer Shows More Journalists Opening PItches

Shifting Pitching Tactics Yields Positive Results for Communicators

October 11th, 2022 by

A recent survey offers good news for media relations pros—their shorter pitches seem to be prompting journalists to respond at higher rates.

man silencing the press, saying off the record

Explainer: What Does ‘Off the Record’ Mean?

September 28th, 2022 by

“Off the record” is a phrase that can be used between a journalist or communicator during any interview or conversation.