Our regular roundtable feature includes honorees from the 2018 PRNEWS Platinum PR awards and speakers from The Social Shake-Up. Among the questions we put to them: What qualities does a successful communicator need? With the onslaught of technology, how can brands ensure customers have a human experience? And what social media trends are you eager to learn more about during the Social Shake-Up?
Our regular Stealable Slide feature looks at a slide Kevin Elliott of Hill + Knowlton Strategies presented during PRNEWS’ Crisis Management Summit in Miami Beach last March. Interestingly, Elliott says the key lesson the slide illustrates is not seen on the slide itself.
The disparity between the number of communicators and reporters is widening. The ratio stands at 6:1, meaning that journalists may feel even more besieged. This puts an emphasis on knowing how to do media pitching in the most successful ways. PRNEWS asked ClarityPR to survey journalists about what turns them on or off about PR pitches. We also asked how many journalists have Twitter shamed communicators. Their response was unfortunate.
Diversity is both good to do and good for business. That concept should apply to media in its use of sources. Unfortunately, data show media sourcing in western media favoring men 3 to 1 over women. Preliminary findings indicate media with a more representative source base may reap financial and other benefits. PR pros can help media by curating and promoting a diverse source base.
The media often points to examples of large brands failing to observe crisis-response best practices. The incident at the Topeka Zoo on Saturday (April 20) showed a small nonprofit conducting crisis PR at very high levels. The Zoo not only communicated quickly and transparently, it did so with sensitivity. Some large brands and organizations should take note.
There’s much PR pros can learn about communicating the intricacies of AI from a story this week. It seems Amazon’s Alexa indeed is listening to our conversations. In fact, the hockey-puck-looking device has an army of 1,000 humans who listen to what it picks up in homes around the world. One lesson is that communicators need to urge brands to be transparent in their AI activities.
As the old saying goes, you never get a second chance to make a first impression. Public relations professionals live and breathe this mantra for their clients, but they should also look inward when it comes to developing relationships with journalists.
PR pros are always ready with a statement for the press. Well…maybe not always. What happens when a situation occurs that blindsides you, like when someone uses gasoline to dry a wet ball field? We asked a group of communicators. Their top response: Never say ‘No Comment.’ Use the opportunity to offer your version of the story or promise to get back to the reporter when you have substantive information.
Building relationships with journalists is the lifeblood of PR pros. Yet communicators seem to make the same mistakes over and over when interacting with journalists. Here are four of the most common miscues and some simple ways to rectify them.
Veteran PR pro Arthur Solomon continues his traditional review of headlines that were instructive to young communicators. In truth, they’re good lessons for all PR pros. The first headlines offer lessons in career management, media relations and crisis response.