Media Relations


How to Implement a Competitive PR Strategy – And Three Mistakes to Avoid

February 16th, 2024 by

Outmaneuvering a PR competitor requires a unique blend of strategy, agility and more than a little game theory—like 4-D chess. Though many organizations default to an ad-hoc, figure-it-out-as-they-go approach, our author reveals a better way.

Protecting Reputation: Steps to Take in the Face of Leaked Internal Memos

February 13th, 2024 by

By incorporating specific principles into crisis communication protocols, organizations can navigate the complexities of information leaks more effectively. Crisis expert Eric Rose looks at several communications leaks–and brands’ responses–from Amazon, IBM, United Airlines and Xbox.

Sample TikTok app interface on mobile phone showing shared video content

TikTok News Anchors: A New Frontier for PR Professionals?

February 1st, 2024 by

This shift in media consumption habits presents a unique opportunity for PR professionals. TikTok news anchors may help communicators to reach Gen Z in a way that traditional media outlets cannot. 

Time magazine sits in a rack in local bookstore days after layoffs announced

PR Roundup: Media Layoffs and Media Relations, Causes That Count and Lessons from Kyte Baby

January 25th, 2024 by

We examine how exactly to handle media relations during media layoffs, what causes people really care about, and PR lessons from the Kyte Baby apology saga. 

Our author shows how to define four target audiences for a media campaign.

How Many Target Audiences is Optimal for a Media Placement?

January 22nd, 2024 by

Media exposure requires reaching at least four target audiences to even begin creating worthwhile engagement. Our author explores who to target and how.

Fresh Ideas to Gain Earned Publicity For Super Bowl Tie-ins

January 9th, 2024 by

Because of the major media’s increasingly negative reporting about sports and athletes, our author writes, there is evidence that PR practitioners should throw out the old sports marketing publicity playbooks and provide fresh ideas for clients.

How Corporate Communications Teams Can Turn Their CEOs into LinkedIn Influencers

January 8th, 2024 by

In 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.

10 Tips to Craft Compelling Pitches in a Skeptical Media World

January 5th, 2024 by

Given the evolving media landscape, organizations seeking coverage can look to these 2024 trends to inform their outreach efforts and boost their chances of success.

Three PR Trends Agencies Can’t Afford to Miss in 2024

January 3rd, 2024 by

Understanding current communication trends and setting a strong foundation in the new year can be critical to building success in 2024 and beyond.

The Year Ahead: Ethical AI Practices, Data-Driven PR and Prioritizing Human Interactions

December 21st, 2023 by

AI is here to stay, human interactions will be more important than ever and data-driven insights will take center stage for PR pros. Explore these 2024 predictions and others.