Media Relations
If At First You Don’t Succeed, Try Another Angle
June 16th, 2008 by Iris DorbianFor Sue Vitters Howland, VP of Weber Shandwick, attracting the media’s attention to your company’s innovative initiatives may have everything to do with the focus of your pitch. “Workforce trends tend to have a broad… Continued
Trust & Public Relations: What the Research Says
June 9th, 2008 by Iris DorbianPublic relations is in the trust-making business. What communications professionals do revolves around establishing and maintaining relationships. Yet it often appears that we public relations practitioners are not trusted ourselves. And when called upon to… Continued
Public Affairs in the Age of Conversational Communications
June 9th, 2008 by Iris DorbianAs recent political campaigns—and their subsequent snafus and recovery efforts—have demonstrated, directly engaging audiences for the first time when you are in the midst of a crisis adds more stress to an already haphazard job.… Continued
PR Lessons From The Political Trenches
June 9th, 2008 by Iris DorbianLast week was a big one for politics and public relations. Not only did the race for the Democratic nomination finally end, but the controversy surrounding former White House press secretary Scott McClellan’s tell-all book… Continued
Global Media Relations Study: Not Okay to Accept Pay for Coverage
June 2nd, 2008 by Iris DorbianAccording to a survey conducted by Dr. Katerina Tsetsura, University of Oklahoma, a large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from… Continued
How to Write a Killer Press Release
June 2nd, 2008 by Iris DorbianPress releases can be be a powerful PR tool that can promote key developments for your client. However, if written poorly, the media may ignore it no matter how newsworthy the topic. To write an… Continued
Averting a Crisis with Strategic Communications
May 28th, 2008 by Iris DorbianPrior to the total closure of I-64 in St. Louis, the largest highway improvement in Missouri history, headlines screamed “Apocalypse Now!” and “Traffic Nightmare!” Over the course of one year, the Missouri Department of Transportation… Continued
Consumers Control Future of Media, says Study
May 27th, 2008 by Iris DorbianAccording to a recent Nokia study, the current wave of user-created media may be here to stay. Nokia polled trend-setting consumers from 17 countries about their online behavior and lifestyles. Extrapolating information from its 900… Continued
New Study Examines Journalists’ Relationship with New Media
May 27th, 2008 by Iris DorbianBrodeur, along with its partner Marketwire, recently announced the results of a study that examined journalists’ relationships with new media. The survey showed that reporters’ perceptions and participation within social media sites and blogs correlates… Continued