We’ve seen it happen over and over again. A newspaper writes a scathing editorial about a politician, a non-profit organization or a company that did something stupid—prompted, in part, by the refusal of the news… Continued
Media Relations
Media "Untraining"—Avoiding Overprocessed Media Images
December 9th, 2008 by Iris DorbianRemember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line? Good, now forget it because that spokesperson is a dinosaur, and training today’s… Continued
Need Help Pitching? Try These Resources
December 8th, 2008 by Iris DorbianIf you need help pitching to press, then it behooves you to check out these additional online resources. For the budget-strapped, they are free (or they offer a substantial free trial), and are packed with… Continued
Product Launches: 10 Tips For Success
December 2nd, 2008 by PRNEWSHere are 10 tips for product launch success. These are practical suggestions for media relations pros from BurrellesLuce. 1. Survey the landscape. Determine how your new product or service will fi t into the competitive… Continued
The TV Interview Tip Sheet
December 2nd, 2008 by PRNEWSHere are 10 tips for Interview Preparation (for TV). These are practical suggestions for media relations pros from BurrellesLuce. 1. Bring in a coach. An outside pro can infuse the training sessions with realism— and… Continued
Five Video Coaching Basics
December 1st, 2008 by Iris DorbianFollowing are five steps to developing your company’s message using videotape. 1. Be clear: People freak out when they see you with a video camera. Assure them that the footage you’re shooting isn’t going to… Continued
The Secrets of a Successful Press Conference
December 1st, 2008 by Iris DorbianYour company has breaking news it wants to announce to the press. You want to set up a press conference. Great! But how do you do it SUCCESSFULLY? That is the question.
The Do’s and Don’ts of Offering Food to the Media
December 1st, 2008 by Iris DorbianWhether you’re taking a reporter to lunch at the local coffee shop, or inviting the media to an elaborate press conference complete with tables of gourmet delicacies, feeding the media can be fraught with problems.… Continued
Three Steps to Improve Your Delivery
November 25th, 2008 by Iris DorbianYou can have the best message to deliver to the media but without the right cadence, tone and inflection, your delivery may fall flat. Following are three steps to streamline your delivery when speaking to… Continued
2008 PR News Platinum PR Issue Winner: Media Relations
November 25th, 2008 by PRNEWSThe winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued