Media Relations

PR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them.

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews.

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews.

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.

TradeShow Teacher Linda Musgrove provides tips on how to capture the media’s attention and make the biggest splash at trade shows.

TradeShow Teacher Linda Musgrove provides tips on how to capture the media’s attention and make the biggest splash at trade shows.

Navistar’s communications team took one of its employee’s ideas to pay workers to conduct community volunteer work and promoted the concept photo and video coverage for local and national media.

Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.

After being accused of non-transparent practices, New York Gov. Andrew Cuomo has launched a Web site that makes his official schedule public domain.