Media Relations

This week’s PR Roundup looks at the annual Cision State of the Media Report, what we learned about higher education and crisis at the Meltwater Summit and new digital data from GIPHY on the papal internet frenzy.

To stay in sync with the news cycle, communicators need to identify what is gaining momentum, engage with relevant angles, and ride the trend hopping wave to gain media attention.

Here’s how brands can rethink their approach to thought leadership in a way that truly builds connections and community.

PR pros can use a straightforward approach to help restaurant brands (as well as other industries) handle today’s external threats to get the best possible outcome.

Tariffs have always been a fact of business life, but the recent volatility presented by new trade policies has transformed them from a line item on a spreadsheet into a full-blown communications challenge.

That closing interview question is potential free earned media. It’s a chance to reinforce a key message, extend the story, and make it more compelling.

National Hug a Newsperson Day, celebrated every year on Apr. 4, is a cute idea. But let’s be practical—hugging a journalist these days might not go over well. Here are seven better (and more professional) ways to show love to the media.

There are a host of reasons why journalists reject pitches, but the most common cause is that far too often, the content being pitched is irrelevant to the specific topic or area that the journalist covers. Here’s how to ensure yours is relevant.

Downsizing staff is never easy, but how it’s communicated can define a company’s reputation both internally and externally.

This week’s PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.