Key Performance Indicators

February 11th, 2009 by

Knowing what to measure is critical to any PR measurement program. Yet what is important to one client may have little significance for another. Following is a focused list of key performance indicators (KPIs) that… Continued

Tip Sheet: Proving Value: 10 Measures of Success

February 9th, 2009 by

By Mark Weiner If "proving value" remains one of PR’s greatest challenges, why do so many people get it wrong? The difficulty may be that values are subjective: They change from organization to organization but… Continued

Key Performance Indicators: The Measurement Solution of the Future?

January 12th, 2009 by

When the economy tanks, everybody starts to scrutinize the advertising, public relations and marketing budgets–especially the chief financial officer. So what do you say when your CFO asks you to prove that public relations is… Continued

Translating Measurement Jargon

January 9th, 2009 by

Outputs: What is said, quantified by analyzing content based on:

How To…Improve ROI in a Tough Economy

January 5th, 2009 by

It’s an unfortunate reality of business: When the economy takes a turn for the worse, marketing, advertising and public relations are among the first budget items businesses cut. But in tough economic times, it’s more… Continued

Measurement Redux: PR’s Holy Grail Still Tests Business Intangibles

December 15th, 2008 by

Calling measurement the Holy Grail of PR is as cliché as revisiting the struggle to get a seat at the table, yet somehow the term’s continued relevance (despite drastic changes to the communications landscape) justifies… Continued

2008 PR News Platinum PR Issue Winner: Research/Measurement

December 11th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

Measuring ROI in the Blogosphere: Harnessing an Unregulated Space

October 27th, 2008 by

To say the blogosphere has been growing at a locomotive rate the past few years is to make an excessive understatement. Consider these statistics culled from a March 2008 study conducted by Universal McCann: 77%… Continued

Measuring Agency Profitability Goals: How You Can Reach Them

October 20th, 2008 by

Even in this inscrutable economy, PR agency directors and owners are still earning a nice living, clients are remaining and talent is plentiful. Why fret about profitability? Well, I’m here to tell you that attention… Continued

Tip Sheet: Ten Questions to Ask a Media Measurement Firm

September 29th, 2008 by

By Mark Weiner A study sponsored in part by the Institute for Public Relations and The Arthur Page Society revealed that, while executives who fund PR programs desire measurement to gauge performance and ROI, they… Continued