Obtaining the support of senior executives and proving PR’s contribution to a company’s business objectives is a crucial skill which eludes many PR practitioners.
Measurement
Get Closer to Sales: Six Proven Strategies To Better Enable Your Sales Force
October 24th, 2011 by PRNEWSIn today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity.
Tip Sheet: The 7 Underlying Principles of PR Measurement
October 24th, 2011 by Pauline Draper-WattsWhile the 2011 Summit on Measurement may have generated more questions than answers, what we know for sure are certain fundamental truths, such as: evaluation begins with objectives that are reasonable, meaningful and measurable.
Tip Sheet: The 7 Underlying Principles of PR Measurement
October 24th, 2011 by Pauline Draper-WattsWhile the 2011 Summit on Measurement may have generated more questions than answers, what we know for sure are certain fundamental truths, such as: evaluation begins with objectives that are reasonable, meaningful and measurable.
Perry’s Media Coverage is Well-Toned
October 24th, 2011 by PRNEWSAt the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators.
Perry’s Media Coverage is Well-Toned
October 24th, 2011 by PRNEWSAt the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators.
Charting the Industry: Digital Execs Stuck on Stale Social Metrics
October 17th, 2011 by PRNEWSSenior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.
Charting the Industry: Digital Execs Stuck on Stale Social Metrics
October 17th, 2011 by PRNEWSSenior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.
CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show
October 17th, 2011 by PRNEWSLooking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.
The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed
October 17th, 2011 by PRNEWSAs these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.