Measurement

Sourcefire’s Dan Gould provides five tips for producing and reporting meaningful metrics for your Facebook efforts.

Sourcefire’s Dan Gould provides five tips for producing and reporting meaningful metrics for your Facebook efforts.

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.

72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.