Measurement

To prove the value of their efforts, PR pros must first uncover the often secret value system senior leaders maintain.

To prove the value of their efforts, PR pros must first uncover the often secret value system senior leaders maintain.

After years of focusing on leads, many communicators at b2b companies feel that building campaigns around buyers’ real needs is more important than ever.

In advance of PR News’ April 18 PR Measurement Conference, American Red Cross’ Laura Howe discusses moving beyond the obvious metrics and creating useful baselines.

PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more.

The latest annual global survey from Edelman finds that the financial services industry still has a long way to go in regaining consumer faith.

Measurement objectives for media relations pros should not emphasize factors that are out of their control, says Evan Welsh, SAP’s director of global media relations.

Schwartz MSL’s 2012 social media power rankings show which schools have built strong followings for their teams on social media.

A survey of more than 10,000 senior business decision makers showed that La-Z-Boy, Chiquita Brands International and Ruby Tuesday are highly recognizable brands, but have low market value.

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a