Measurement

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.

72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.