Measurement

A recent study by Public Affairs Pulse has revealed that Americans hold a decidedly unfavorable opinion of the Federal government. A recent survey of 329 professional marketers revealed that marketers are changing their channel focus in 2013.

Is social media turning PR pros into quasi accountants? The growth of social media has upended the communications industry, creating dozens of new channels at our disposal, as well as questions about its value to organizations.

Don’t fight it. Resistance is futile. For PR pros, content marketing now resides at the core of marketing communications.

There are a handful of occasions in every communicator’s life where things couldn’t be better, whether it’s an encouraging pat the back from the CEO or a much-deserved raise. For PR pros, here are some of those milestones.

Millennial moms spend an average of 17 hours per week on social networking sites. Mark Weiner on The Measurement Myth.

A content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson.

Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier.

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.

Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.

When it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals