Measurement

As our industry changes and prospective clients expect more from their vendors, PR professionals must adapt in order to stay ahead, win bigger accounts and brand ourselves as more than just a media relations shop.

Nearly two-thirds of businesses worldwide view social and environmental issues as “significant” or “very significant” when addressing sustainability concerns, according to a recent study conducted by MIT Sloan Management Review.

A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.

The good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do.  But resolutions do crystallize our goals and make the month of January, at… Continued

Measuring ROI is a challenge facing any organization with a social media budget. How can companies determine if their social media strategy is working?

Nearly a third of PR agencies calculate their billing rates by relying on what the market will bear, according to an exclusive study conducted by StevensGouldPincus on behalf of PR News.

More than 9 out of 10 U.S. companies are changing business models to meet new client demands and keep up with disruptive technologies, according to a recent study from KPMG.

Here’s how to keep track of your PR efforts without being overtaken by volumes of measurement data or measuring the wrong data completely.

Buckle up. Change in the PR field has been accelerating at a rapid clip in the last several years and 2014 will be no exception. As PR moves closer and closer to the core of strategic marketing, C-level managers increasingly expect PR pros to demonstrate their value and align communications with the organization’s overall goals and objectives, financial and otherwise.

Despite the constant flux in marketing and communications, some if not many of the changes that are being bandied about in the marketplace often take on a Groundhog-Day quality.