Members of the Commission on Public Relations Measurement and Evaluation at the Institute for Public Relations point to the biggest measurement myths they’ve seen emerge as the world of PR measurement evolves. For a deeper dive on the future of PR measurement, join members of IPR and PR News for a Twitter chat on Tuesday, Dec. 4, using hashtag #PRNews.
PR practitioners understand the need for proof and empirical validation through analysis, measurement and evaluation. However under pressure to deliver results and meet targets, they will naturally default to the simple (sometimes simplistic) over the complex. This contributes to evaluation stasis.
In our continuing series for Measurement Month, professor Ana Adi offers tips on measuring the use of AR and VR in communications efforts. The key, she writes, is to avoid obsession with collecting and measuring data that means little to your business. Instead focus on what success looks like and the behaviors and attitudes you are trying to influence.
Sue Grafton, author of the alphabet mysteries, once wrote, “Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats.” This article is not about the idea or a theoretical… Continued
It’s not a secret that today’s leading businesses are turning to purpose to articulate their mission, power growth, unite and motivate the organization, and become future-ready in a world of nonstop change. Study after study… Continued
For years we composed a decidedly sad picture of PR measurement as Measurement Month arrived. For many PR pros, measurement was an albatross. The tide seems to be turning, with communicators insisting on high-quality measurement that yields insights, according to a new survey from PR News and PublicRelay.
For Measurement Month we asked a quartet of senior measurement analysts to assess the state of communications measurement, including the ramifications of AI for measurement, how to hold your measurement vendor’s feet to the fire and what a company’s budget priorities should be for communications measurement.
How do you tie what you measure with business objectives? That’s the questions we asked of five senior communicators for this month’s Roundtable.
In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center.
It’s critical to measure your communications efforts. Don’t stop there, however. With so much data available, it’s important to be certain you are measuring and reporting metrics that are relevant to your organization and the C-Suite, panelists said during PR News’ Healthcare Social Media Summit.