Measurement

girl being recorded

Measurement and Individualized Content Key to Influencer Growth

February 14th, 2020 by

In the debate over the effectiveness of influencer marketing, data from a strong measurement regime can provide solid evidence. Engagement and attribution are key metrics. The path to successful influencer content is found by creating posts that seem tailored to individual consumers, says Everywhere Agency CEO Danica Kombol.

An Easy, Step-by-Step Plan to Help Any Communicator Measure

February 6th, 2020 by

Most indications are that data and analytics are rising in importance in the world of PR and communications. Still there are some communicators who refuse to measure. If you find yourself trapped in a non-measurement culture, how can you change things? Measurement guru Katie Paine argues that testing assumptions via audience surveys is a simple route to take. But first, buy Starbucks, cookies and alcohol.

Szonyi Istvan: Man Reading (artist's father)

Strategies to Find the Right Metrics to Measure Your Company’s ROI

February 4th, 2020 by

In this 4th installment of a series on measurement from Intrado Digital Media, we examine why communicators measure and how to discover the best metrics to find ROI at your company.

New PRSA Chair Envisions PR’s Broader Role, Advocates for MBA Over Comms Grad Degree

February 4th, 2020 by

In a far-ranging interview, new PRSA chair T. Garland Stansell discusses the need for PR pros to be courageous enough to accept and shape change, his goals for the 30,000-member organization and the challenges of communications measurement.

Advance Work Seen as Key in Crisis Communications and Choosing ROI Metrics

February 4th, 2020 by

To get prepared for PRNEWS’ Crisis and Measurement Summit in Miami later this month, we asked several of the scheduled speakers to provide crisis and measurement tips. Planning was one of the themes their answers had in common.

Eight Steps to Help Communicators Arrive at Actionable Insights

February 4th, 2020 by

PR pros recognize the advantages of data-informed communication: most subscribe to a platform and they have more data available to them than ever. Today the goal is actionable insights for better business decision-making. IPR Measurement Commission member Mark Weiner offers 8 ways to find those insights.

A Step-by-Step Approach for Communicators to Measure in 2020

January 23rd, 2020 by

You didn’t measure your communications effort in 2019? No matter, says IPR Measurement Commission member Mark Weiner. A speaker during PRNEWS’ Crisis and Measurement Summit next month in Miami, Weiner provides a basic framework to help you grab more budget in 2020 through measurement.

A Look at PR/Communications in 2030 and How to Prepare for It

January 17th, 2020 by

Plenty of PR pros have made predictions for the year ahead. We go farther. As we embark into a new decade of opportunities, what will PR look like in 2030? A trio of brave PR prognosticators looks 10 years hence. In spite of huge technological change, at least one PR pro sees relationships maintaining their importance in 2030.

Page Chair Eyes New Skills for CCO’s Transformational Role

January 15th, 2020 by

With PR increasingly becoming a strategic asset to business, CMOs and their teams need to augment their skillset to keep pace with the newest trends and technologies, Page’s new chair Charlene Wheeless argues. During an interview with PRNEWS prior to starting her tenure, Wheeless said she envisions “a powerful new opportunity for CCOs to be relevant, central leaders in transformation.” Page will respond with new skills and leadership training, she said.

charts on laptop

Google’s Jenna Clark Predicts Measurement Trends for 2020

January 8th, 2020 by

Measurement is not just about numbers. It’s about problem solving. It’s no longer enough to retrieve and present data. For communicators, data needs to be folded into everyday strategy, becoming a sixth sense, combining it with a human element to promote focused discourse. To provide communicators with a look into the benefits of measurement and what’s coming next, we enlisted expert Jenna Clark, head of measurement and insights, Google Communications.