Measurement

Measurement Lesson of the Day: Don’t Be Afraid of Data

March 3rd, 2019 by

Admit it, PR measurement has a PR problem. It’s particularly bad because some communicators resist working with data. Yet communications’ reliance on data is growing. The good news is data expert John Glinski says communicators need not be data experts to garner answers with data to important questions.

March Madness PR Style: Young Pros Blast Lack of Clarity, Integration and Use of Data

March 1st, 2019 by

With March Madness permeating the zeitgeist in a few weeks, we asked some of the 2018 PR News Rising PR Stars to answer our roundtable questions this month. We asked, “What gets you mad about PR and communications?” And, “What can be done about it?” Their edited responses follow.

Why You are Paying Too Much for Your Media Monitoring and Reporting

February 28th, 2019 by

Too many PR pros look askance at measurement. That’s not the issue with measurement advocate Graeme Harris, but he wants to know the most cost-effective way of measuring. Is it preferable to have your in-house staff do the collection and analysis, or contract with an outside firm to handle things? Harris does the math on both options.

The 3 Essentials of Any Media Monitoring Plan

February 5th, 2019 by

The art and science of media monitoring has been around in one shape or another for more than a century. While it may have been a nice competitive advantage when practitioners were cutting and pasting newspaper clippings, today it’s a requirement. Here are three essential considerations.

Communicators Trade Tactics for Getting Bigger Budgets, Building Relationships with Media

February 1st, 2019 by

Prior to PR News’ Media Relations Conference in December, PR News and partner PublicRelay, a media monitoring and analytics firm, convened a Communications Leadership

How to Measure Influencers in an Age of Bad Actors

January 17th, 2019 by

Maintaining valid influencer relationships for your brand will only continue to be a crucial media relations strategy in 2019. But in this time of bots and paid followers on social, what’s the best way to make sure those relationships are on the level? How do you know you’re working with an influencer whose digital persona, and engaged followers, are legit?

We asked some influencer marketing experts to find out.

Measurement in 2019: Start With a Clean Slate

January 9th, 2019 by

Without a clear understanding of why you measure, you may need to break with the past and start anew. That’s what we call “clean slate public relations.”

Storytelling Not Content is King and Other Takeaways from AirPR’s Conference

December 28th, 2018 by

Content without a great a story to tell will fall flat, attendees learned during the AirPR Growth PR conference in San Francisco earlier in the year. Other takeaways centered on the use of data and analytics and the importance of technology for communications, writes ESET PR manager Anna Keeve.

Data Dive: Data Terms PR Pros Need to Know

December 18th, 2018 by

Whatever your situation, consistently learning the ins and outs of data and applying them to your work can be tricky. As measurement gradually becomes a larger part of PR, there is a whole slew of terminology you may be expected to know, and it may rightfully feel intimidating. Here are three data terms you need to know and how they apply to the communications field.

Demand Rises for Insights from Communications Measurement

December 18th, 2018 by

As the year ends and numerous recaps of trends are discussed, a rise in the esteem of and necessity for communications measurement may be under-appreciated. A new survey from PR News and PublicRelay, a media monitoring and analytics firm, provides evidence. An overwhelming majority of communicators say upper management is asking for more data-backed decisions, the survey says.