User data privacy as an abstract personal private information security technology as a social media and public profile sharing of lifestyle activities in a 3D illustration style.

Measuring Campaign Value Despite Data Privacy Regulations

December 4th, 2023 by

More restrictive data privacy regulations are making it difficult to clearly and objectively determine exactly how much traffic your communications efforts drive to the company.

PRNEWS Announces 2024 Agency Elite Top 100

November 27th, 2023 by

Our fourth annual Agency Elite Top 100, highlighting the industry’s most innovative PR, marketing and communications firms in the business.

Measuring the Success of Influencer Campaigns: Q&A With Jonathan Futa of Group RFZ

November 8th, 2023 by

PRNEWS spoke with Futa about influencer marketing measurement, as well as tips for PR pros to maximize their influencer programs.

PR News Measurement Boot Camp Analytics

PR Roundup: Measurement Updates, Corporate Silence and Senator Support

October 19th, 2023 by

This week’s PR Roundup looks at the current state of measurement for the PR industry, why corporations and leaders are choosing to stay quiet on the Israel/Palestine conflict and how senators show public support for the United Auto Workers. 

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Data Roundup: Gen Z Journalists, Rejecting RTO, CCO Responsibilities Grow

October 4th, 2023 by

This month’s data roundup takes a look at where young journalists are looking for sources, communications workers exploring the flexibility of freelance and the continually expanding role of the Chief Communications Officer.

Press Release Laptop on table.

Why Some Organizations are Missing Out on the Potential of Press Releases

September 27th, 2023 by

If you’re at an organization that is trying to squeeze the communications purse strings, here are 5 things to remember when planning and budgeting for press releases.

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Measuring the Impact of Purpose

September 26th, 2023 by

In today’s PR industry, many are looking to simply define exactly what the impact of purpose means. 

Can AI be the Catalyst for Unified PR and Marketing?

September 20th, 2023 by

It used to be that the boundary between public relations and marketing seemed as wide as the Grand Canyon. Yet today it’s evident that artificial intelligence is not just blurring these lines—it’s erasing them. For those in the PR and marketing realms, AI offers a unique opportunity to dismantle old silos and forge stronger, integrated strategies. 

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The Best Place to Look for Consumer Insights May Not Be Where You Think

September 18th, 2023 by

Our contributor argues qualitative consumer research has its limitations, chief among them that consumers don’t think or talk in insights.

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How Business Intelligence Data Helps Prove the Value of PR

September 13th, 2023 by

PRNEWS held a virtual roundtable with the 2023 Data & Measurement Game-Changers to discuss the value of predictive metrics in media analysis and crisis mitigation; the importance of incorporating a multitude of tools to ascertain sentiment; and resources that communicators can leverage to brush up on their measurement know-how.