Write exceedingly well and you’ll increase your chances of succeeding in your workplace and in the job market. Write poorly and you’ll increase the burden of work for your colleagues and be seen as potentially expendable in economic downturns. That’s just how it is. This is doubly true if you’re a PR professional or journalist. […]
Internal Communication

Writer, Teach Thyself
June 29th, 2015 by Steve GoldsteinWrite exceedingly well and you’ll increase your chances of succeeding in your workplace and in the job market. Write poorly and you’ll increase the burden of work for your colleagues and be seen as potentially… Continued

Supreme Decisions: 7 Guidelines for Brands Joining National Conversations
June 26th, 2015 by Steve GoldsteinIt’s been a busy two days for the U.S. Supreme Court. On June 25, the court ruled that under the Affordable Care Act the federal government can provide nationwide tax subsidies to help people buy health insurance. This morning, the Supreme Court ruled that the U.S. Constitution guarantees a nationwide right to same-sex marriage.

4 Tips for Conquering Public Speaking Fears
June 22nd, 2015 by Matthew SchwartzThe most beautifully written speech in the world won’t do you any good if you suffer from stage fright and fail to make the speech memorable—and that won’t do you any favors with senior managers.

4 Ways to Avoid Overservicing PR Clients
June 22nd, 2015 by Kelly WomerOverservicing, doing more than you’re getting paid for, is a common challenge for PR firms and firm leaders. But it is a trained behavior that can be untrained.
Toshiba Uses Strategic Meetings to Integrate and Boost Communications
June 22nd, 2015 by PRNEWSWhen Toshiba America Medical Systems was set to roll out a national advertising and marketing campaign late last year, Charlene DeBar, manager of corporate communications, thought it was an opportune moment

For Better Results, PR Leaders May Need to Adopt a Rookie Mindset
June 16th, 2015 by Christine M. CourardRookies, by recognizing that they need help and guidance, immediately bring multiple experts to bear on the same challenge and increase the likelihood of rapid, successful resolution.

3 Ways to Stay Focused on Your PR Objectives
June 15th, 2015 by Carrie FoxIn PR, focus is hard to achieve, especially when everything feels so urgent. But with a little muscle memory, focusing your words, your actions and your goals can be manageable.
Would You Like Ice Cream with Your Omelette? How to Surprise, Delight and Build Loyalty
June 15th, 2015 by Diane SchwartzIt’s not every day that you get a free scoop of ice cream with your bacon and eggs, unless you’re eating breakfast at Lou Mitchell’s. The iconic Chicago diner has been surprising first-time customers and… Continued
The Week in PR, June 8 – June 15
June 15th, 2015 by PRNEWSNBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse.