Internal Communication

The lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign […]

The lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the… Continued

PR pros should pay careful attention to the hacking of AshleyMadison.com.

As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills.

For PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by PR News. In a variation on ‘Physician, heal thyself,’ the advice, broadly, is for senior PR pros to communicate the importance of strategic thinking to millennial staff.

Providing media training to senior managers and C-level executives who think they don’t need it is something of an occupational hazard for professional communicators.

The onus is on PR managers to craft blogs that can build awareness, boost visibility and, however circuitously, add to the top and/or bottom lines.

Burson-Marsteller rolls out a new Cuba offering, Toyota’s PR chief resigns and the latest Reputation Institute rankings.

The moving company that assisted with our house move last week sent us a hard-working crew. Hauling boxes and furniture to and fro, they didn’t spend much time chatting, but when they did they usually… Continued

Social media continues to grow in popularity, yet earning C-Suite buy-in regarding its use is not always simple. Here are some tips to get your executives engaged.