Internal Communication

Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.

You and your bosses need to be valuable resources to each other. Know how to communicate with them.

It’s not often, however, that there are studies and articles sharing what millennials can do to mesh with other generations.

With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.

The lull of the holidays is over, and while the new year brings a sense of endless possibility, the reality is far less hopeful for some, particularly those for whom the start of the year means being restructured out of a job.

To turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally.

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.

Internal communications and employee engagement become hot topics whenever communicators talk shop.

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills.

We've all had to deal with unhappy customers, whatever our line of work. If you're an agency PR pro, you have to respond to unsatisfied clients from time to time. If you're an in-house PR… Continued