PR has a key role in implementing DEI. In addition, PR pros are critical in relaying companies’ DEI narratives. This checklist will help.
Diversity, Equity & Inclusion
PR’s Key Role in Shaping Companies’ DEI Narratives and StrategyJuly 28th, 2022 by Marilyn Vollrath
Why DEI is the Thread that Helped Grow an AgencyJuly 26th, 2022 by Jennifer Risi
A former senior agency pro argues the best route for companies begins with DEI. Adding it later won’t work, she writes.
Two Years After George Floyd: Plenty of Talk about DEI, Not Enough ActionJuly 21st, 2022 by Seth Arenstein
George Floyd’s killing in May 2020 raised DEI’s profile. Still, our roundtable participants say words not action dominate the space today.
Opinion: PR Must Lead on Women’s Reproductive RightsJuly 7th, 2022 by Yesenia Reinoso
From a communication perspective, Roe v Wade messaging is carefully complex. For years, standard practice for in-house communicators and agency PR pros urged silence on political and social issues, at least publicly. That won’t work… Continued
Juneteenth Blunder Sparks Conversation about Transactional MarketingJune 16th, 2022 by Andrew Byrd
Juneteenth, an historic holiday celebrated June 19, commemorates the emancipation of enslaved Black Americans. Begun in Galveston, Texas, in 1865, it is recognized annually in parts of the United States. Last year Juneteenth became a… Continued
And We’re Back! What Hasn’t Changed Since Pre-Pandemic CannesJune 15th, 2022 by Jennifer Risi
We’re back at Cannes Lions after several years of being away and I’m feeling ambivalent. Whenever we return to places that we haven’t experienced since the pandemic, we tend to compare our experiences to a… Continued
‘Out & Open:’ An Authentic LGBTQ+ -Focused CampaignJune 6th, 2022 by Andrew Byrd
Certainly, Absolut Vodka is a business like any other. Its priority is selling product. However, its Out & Open campaign, a partnership with actor and comedian Bowen Yang, goes beyond that. Launched May 10, one… Continued
PR Positioned as Advocate for LGBTQ+ Rights and Against Storytelling SuppressionJune 2nd, 2022 by Kayla Casillas
One of the outcomes of the ‘Don’t Say Gay’ bill is the suppression of storytelling. As such, PR pros have an incentive to challenge it.
What Communicators Can Learn from the Walmart Juneteenth Ice Cream DebacleJune 1st, 2022 by Nicole Schuman
If your organization or brand is looking to make a splash surrounding a holiday or for an impactful purpose, there are some steps you can take to make sure you are creating an inclusive campaign for all stakeholders.
[VIDEO] PRNEWS Talks with Ben Finzel, RENEWPR About LGBTQ+ Centered PRJune 1st, 2022 by Andrew Byrd
PRNEWS talked with Ben Finzel, President of RENEWPR and Founder of the Change Agencies, to discuss the significance of starting a LGBTQ+ centered firm, the best way to create an authentic pride campaign, and advice… Continued