Diversity, Equity & Inclusion

diversity hands in

PR’s Key Role in Shaping Companies’ DEI Narratives and Strategy

July 28th, 2022 by

PR has a key role in implementing DEI. In addition, PR pros are critical in relaying companies’ DEI narratives. This checklist will help.

Why DEI is the Thread that Helped Grow an Agency

July 26th, 2022 by

A former senior agency pro argues the best route for companies begins with DEI. Adding it later won’t work, she writes.

Two Years After George Floyd: Plenty of Talk about DEI, Not Enough Action

July 21st, 2022 by

George Floyd’s killing in May 2020 raised DEI’s profile. Still, our roundtable participants say words not action dominate the space today.

Opinion: PR Must Lead on Women’s Reproductive Rights

July 7th, 2022 by

From a communication perspective, Roe v Wade messaging is carefully complex. For years, standard practice for in-house communicators and agency PR pros urged silence on political and social issues, at least publicly. That won’t work… Continued

Juneteenth Blunder Sparks Conversation about Transactional Marketing

June 16th, 2022 by

Juneteenth, an historic holiday celebrated June 19, commemorates the emancipation of enslaved Black Americans. Begun in Galveston, Texas, in 1865, it is recognized annually in parts of the United States. Last year Juneteenth became a… Continued

And We’re Back! What Hasn’t Changed Since Pre-Pandemic Cannes 

June 15th, 2022 by

We’re back at Cannes Lions after several years of being away and I’m feeling ambivalent. Whenever we return to places that we haven’t experienced since the pandemic, we tend to compare our experiences to a… Continued

‘Out & Open:’ An Authentic LGBTQ+ -Focused Campaign

June 6th, 2022 by

Certainly, Absolut Vodka is a business like any other. Its priority is selling product. However, its Out & Open campaign,  a partnership with actor and comedian Bowen Yang, goes beyond that. Launched May 10, one… Continued

PR Positioned as Advocate for LGBTQ+ Rights and Against Storytelling Suppression

June 2nd, 2022 by

One of the outcomes of the ‘Don’t Say Gay’ bill is the suppression of storytelling. As such, PR pros have an incentive to challenge it.

pint of Walmart's Juneteenth Ice Cream was not well-received by the public

What Communicators Can Learn from the Walmart Juneteenth Ice Cream Debacle

June 1st, 2022 by

If your organization or brand is looking to make a splash surrounding a holiday or for an impactful purpose, there are some steps you can take to make sure you are creating an inclusive campaign for all stakeholders.

[VIDEO] PRNEWS Talks with Ben Finzel, RENEWPR About LGBTQ+ Centered PR

June 1st, 2022 by

PRNEWS talked with Ben Finzel, President of RENEWPR and Founder of the Change Agencies, to discuss the significance of starting a LGBTQ+ centered firm, the best way to create an authentic pride campaign, and advice… Continued