Diversity, Equity & Inclusion

From Dr Pepper’s savvy elevation of a creator’s viral jingle to new data revealing what’s holding PR teams back, we examine how brands and agencies are adapting to shifting media dynamics, AI realities and a changing early-career pipeline.

The barriers that once made accessible advertising difficult have largely disappeared.

For multilingual organizations, building a bilingual rapid-response system goes far beyond simply translating messages.

PRNEWS announced the winners of the 2025 Platinum Awards on Tuesday, October 7, before an audience of more than 400 PR and communications professionals gathered at the Pier Sixty venue in New York City. This year’s Platinum winners represent the industry’s highest standard of creativity, innovation and impact—those who have reached the pinnacle of strategic storytelling, brand reputation and audience connection.

We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.

PR Roundup examines Peloton’s conflicting messaging, a study showing that LGBTQ+ visibility in advertising and messaging is important to consumers, and tariff price increases are here—so how should that be communicated? 

This week’s PR Roundup explores some fresh takes about the American Eagle/Sydney Sweeney situation, Vogue getting roasted for publishing a Guess ad featuring a model created by AI, and a partnership between USPS and Pantone celebrating the former’s big 250th birthday.

[Editor’s Note: Democratic candidate for New York City Mayor, Zohran Mamdani, won the New York Mayoral Election on Nov. 4, 2025.] Zohran Mamdani’s campaign in New York City’s mayoral Democratic primary really defined what it means… Continued

This discussion addressed the changes in Pride PR, as well as the proactive methods of some who are doubling down on Pride this year. 

The impact of anti-trans legislation is far-reaching, even impacting corporate sponsorships and branding, leaving PR professionals wondering how they must shift their approach to reflect the impact on their clients.