Digital & Technology

Dashboards must start with your company’s communications and business goals, along with objectives that you know are measurable. You also need to know your audiences and tailor your dashboard to their needs. With all that knowledge in hand, you then pick metrics. If the dashboard is intended for senior leadership, your metrics should be based on what the C-suite’s inhabitants want to see tracked.

It was big news Monday when Google unveiled a redesign for AdWords to select users of its cash cow product. The product of years of observing reportedly hundreds of global clients using AdWords, this first redesign in forever is expected to make it easier for users to track the words they’ve bought. Deploying Google’s Material Design strategy, users will find a series of graphs called Overviews replacing pages of data about specific words.

April 1 is a great day for brand PR. Everyone gets a pass to joke around and show off their lighter side, and audiences take it in good humor when they get suckered. And though it’s expected, it’s not expected—that is, nobody is going to be upset at your brand for not taking part.

…except maybe when it comes to Google. They stepped up to the plate this year, along with other prominent brands.

The official account of the U.S. Department of State Bureau of Consular Affairs, using the hashtag #springbreakingbadly to warn travelers about scams they might encounter, reminded readers that they’re “not a 10” and therefore to use caution when someone shows interest in them abroad. As is often the case in these matters, the advice may be solid, but the delivery is suspect.

How easy would it be to do your job if you could read minds? You’d know exactly what kind of pitch would catch that reporter’s eye, what tweet would be retweeted by Taylor Swift, what video you could make that would go viral.

It would be unwise for us to hold our breath hoping to develop mutant powers, but the good news is that by studying cognitive science, we’re halfway to telepathy.

“Storytelling” is a trendy concept in the world of PR and marketing that implies elevating your work to a realm of artistry. But every story has a first step, so start at the beginning and don’t ignore the foundation of what makes a story effective.

PwC—one of the biggest global names among audit and tax consulting companies—is decreasing its press release output by 75% and shifting its communications emphasis to Snapchat and LinkedIn blogs, among other mobile, digital platforms. Megan… Continued

Determining the strategy at the heart of your storytelling efforts is crucial.

Don’t hesitate anymore; these steps will help you get your Snapchat experience off on the right foot.

Twitter might be in trouble as business, but as a source of news flowing out of SXSW Interactive, which kicks off March 11 in Austin, Texas, it can’t be beat.