Digital & Technology

For companies with multiple social media destinations, the Hub and Spoke social media management model can spur greater engagement and increase collaboration with employees and customers.

Comprehensive community outreach, a big brand promise and a "handshake" are three of the bold strategies that drive Oregon-based Umpqua Bank’s success.

Are your multiple social media destinations—via product, services and/or regions—languishing? It may be time to get a handle on them via a social media management system.

The French government again displays its often tough stand on the Internet by preventing TV networks from plugging their specific social media sites on their shows.

The hacking of PBS’ Web sites offers a glimpse of a nightmare that all organizations fear but few are prepared for.

Mark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions.

â–¶ Virtual Events (Almost) Virtually Nonexistent: Exhibitor magazine’s 2011 Virtual Events Survey reveals that virtual events will not replace live, face-to-face events any time soon. More than 70% of corporate events executives are not earmarking… Continued

With the rise of digital PR/social media, identifying the true influencers and thought leaders for your organization has never been easier—but you must keep your mind open.

While a Facebook page extends a brand to a potential audience of millions, Facebook Groups allows for the formation of exclusive communities that nurture true brand advocates.

After it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled.