Digital & Technology

Spanning digital PR, media relations, community relations and more, here are seven of the best legal PR initiatives from last year, feted at this year’s CSR Awards/Legal PR Awards luncheon in Washington, D.C.

Given the importance of identifying and measuring influencers, PR News asked communicators to provide their own definition of the term. We present the top 10 answers, plus some honorable mentions.

Social media ROI and proving PR’s value to the C-suite were hot topics of discussion at the PR News PR Measurement Conference, held at the National Press Club in Washington, D.C..

Top brands remain cautious about soliciting audience engagement on Facebook, while smaller companies can’t resist the low cost of marketing on the social network.

Monitoring social media is your first line of defense. Here are some social media red flags that indicate you may have a PR crisis on your hands.

Too often, the objectives of B2B social media programs are expressed using vague terms like “improve” or “expand.” Nearly everything can be measured, and the mere fact that you’re measuring results will make your CFO smile.

A Duke University and American Marketing Association study also says spending on social marketing continues on an upward trend.

As seismic changes occur abroad and at home, PR pros must become strategic, long-term planners to make sure they continue to play important roles in their organizations.

Landing a positive review in Consumer Reports can make a company’s year. Here is some behind-the-scenes insight straight from the pub’s editors on their product review process.

A new study shows that nearly all online consumers continue to use e-mail, but that doesn’t mean you can get complacent with your e-mail targeting, content and frequency.