Digital & Technology

GIFs were introduced by CompuServe way back in 1987, and as Internet connection speeds have improved over the years the image format has gained widespread popularity as a portable way to share animations on the web.

Facebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week.

Sure, creating killer content is essential for communicators looking to boost their brand’s awareness via Google. But there are nuances for how to shape the content so it caters to Google’s algorithm and generates better rankings.

Chrysler Group’s FIAT brand tasked Ignite with generating a program that fostered awareness and purchase consideration for the FIAT 500 Abarth.

Depending on how the games unfold there may be a direct or even circuitous way for companies to affiliate themselves with the World Cup.

Score one for analog? Sure, social media is all the rage right now among companies of all stripes. But print media was cited as the second most trusted media source, according to a recent study conducted by PR News and Cision, right behind traditional media venues online.

In 2012, the donations for the Christmas Program were down significantly from previous years. So in November 2012, Nancy Marshall Communications (NMC) worked with the nonprofit to help with the marketing and PR efforts for its Christmas Program.

If you’re churning out boring, jargon-filled releases day after day because that’s how it’s always been done, what value are you bringing to your company or your clients? You might as well delegate release writing to the interns.

Detroit’s financial emergency and trip through Chapter 9 bankruptcy have been more than 60 years in the making, so it is no surprise that the crisis management lifespan for this event is longer and more protracted than others.

If you weren’t at the PR News Social Media Summit last week, I forgive you. But really, you should try to attend an upcoming conference of ours because you are going to pick up a… Continued