Digital & Technology

Inevitably the question arises when you’re in a room full of communicators: how do we break down the silos between PR and Marketing? I recently moderated a panel with Andrew Bowins of Mastercard and Jay… Continued

PR News announced the winners and honorable mentions of its 2014 Digital PR and Agency Elite Awards at a lively luncheon at the Grand Hyatt in New York City on October 10, 2014.

For all the planning, however, sometimes SEO strategies don’t work. With so many moving parts, it can be hard to determine exactly where you have gone wrong. So what can you do when you have done your SEO homework but still aren’t seeing the results you want?

A solid digital PR campaign can do wonders for a brand’s exposure and customer engagement, but a lot of work goes behind making that happen.

At PR News’ recent conferences we’ve taken networking very literally and have begun including speed networking sessions. Here are some tips to make all your brief, face-to-face networking encounters memorable and worthwhile.

Our social media babies are growing up. Instagram celebrates its fourth birthday Monday. With that in mind, here are several tips on how to communicate your brand’s identify via Instagram

The communicator who consistently creates campaigns that resonate on social media does a lot of research and strategic planning before a launch.

It seems like a hardly a day goes by that Facebook isn’t making one change that impacts PR pros. One of the biggest changes that continue to have repercussions for communicators was back in March, when Facebook started to slash organic reach for brand pages.

In his keynote address at PR News’ Social Media Conference on Oct. 9 in New York, gamification innovator Steve Shenbaum will show attendees how to harness game dynamics for their internal and external communications.

If you encountered a longer-than-usual line at your local Starbucks, Dunkin’ Donuts or McDonalds today, you should at least have a free cup of coffee to show for it. Today is National Coffee Day, an unofficial holiday that many coffee chains are celebrating by giving away free cups of joe.