Digital & Technology

The recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators.

Let this week’s stellar earnings report for Facebook remind you that the social media platform is still relevant, and you need to be engaged on it.

Brands are scrambling to adopt the longtime model of traditional publishers—know your audiences, provide them with highly relevant content and build a platform that can deliver the content in unique and efficient ways.

Brands and organizations of all stripes are scrambling to boost their appeal to millennials, or people born in the early 1980s to the early 2000s. Now Target is getting into the act.

Here are five skills senior PR managers should develop, strengthen and employ in order to succeed in a digital age.

There is a big opportunity for earned and paid media to work together strategically. By investing money, additional awareness and engagement with the audience can be achieved.

Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly.

Social media is a visual medium. And Pinterest is fast becoming the go-to channel for visuals. Here’s why your brand should be involved.

The most effective crisis team is one that has been chosen in advance based on a collection of behaviors and expertise exhibited by members of your organization.

Twitter on Friday rolled out a new dashboard to measure how your organic tweets are doing. For the first time, companies will be able to see how many times users have viewed and engaged with organic tweets so the analytics can better inform their content marketing strategy.
Twitter on Friday rolled out a new dashboard to measure how your organic tweets are doing. For the first time, companies will be able to see how many times users have viewed and engaged with organic tweets so the analytics can better inform their content marketing strategy.