Digital & Technology

Winner: 451 Marketing – AstraZeneca’s Remedy 451 Marketing set out to put AstraZeneca Jobs at the forefront of all qualified searchers and it succeeded. Starting in August 2013, 451 Marketing prescribed a comprehensive search and… Continued

Winner: Sway Group – Energems Chocolate Energy Energize Facebook Community Energems Chocolate Energy are bite-sized, hard-coated gems made with delicious chocolate that contain caffeine, B vitamins, Suntheanine and a unique energy blend. The product is… Continued

Winner: Marina Maher Communications – Head & Shoulders “Season of the #Whiff” Striking out is probably the last thing you’d want to associate with a product launch. But when Head & Shoulders, the official shampoo… Continued

Winner: Weber Shandwick with PEDIGREE Brand – The PEDIGREE Feeding Project Through no fault of their own, more than four million dogs end up in shelters and breed rescues every year. Sadly, nearly half of… Continued

Winner: Booz Allen Hamilton – Guard Your Health The objective of the Guard Your Health campaign is to provide the information, tools, and resources Army National Guard soldiers and families need to be healthy and… Continued

Winners: Clever Girls Collective – #Batkid Saves San Francisco and Taylor Strategy – Taco Bell Shakes up the Breakfast Routine #Batkid Saves San Francisco Clever Girls Collective created a social media plan for Make-A-Wish Greater… Continued

Winner: CENTURY 21 Breaks Bad After five years, millions of viewers and a copious amount of blue crystal meth, AMC announced that Walter White and Jesse Pinkman would be hanging up their aprons and gas… Continued

Posting video to your YouTube channel is a start. Syndicating the content across a variety of other news websites and video hubs drive that crucial discovery that sparks social sharing—and better PR results to demonstrate to senior managers.

As digital communications starts to eclipse traditional media channels, PR pros must learn a whole new set of disciplines in order to demonstrate their value.

Only about 30% of all socially active brands have an Instagram profile, so now is the time for public relations professionals to work with clients on strategies to incorporate the platform into communications strategies