Digital & Technology

PR pros need to develop robust media strategies that embrace both earned and owned media, the latter of which is hiding in plain sight.

While PR executives in the tech sector have attended CES for years, the increasing ubiquity of high technology throughout multiple markets—not to mention how to wed a message to wearable technology—means that non-tech PR execs should consider attending CES.

Google now includes links to brands’ non-Google+ social network accounts in Knowledge panels. But it’s not automatic.

Christopher Penn of SHIFT Communications shares some thoughts on Google for communicators, where Google can improve and how a lesson from Ninjutsu can help drive experimentation.

With Wednesday’s release of Facebook At Work, companies may no longer have an excuse to forbid their workers from communicating and cultivating relationships via Facebook.

Crafting great digital content is only half the battle. You also have to make sure that people who may be looking for your content can find it, and the best way to do that is through SEO.

What is the goal of advertising and PR? To get noticed and drive profits, right? In the realm of getting noticed–otherwise referred to as brand awareness by non-civilians in communications—the McDonald’s “Signs” ad, which ran… Continued

The College Football Playoff National Championship game set social media off, with hashtags #NationalChampions and #OREvsOSU dominating through the night and into this morning. Celebrities and athletes from all over used social media to express their support for their favorite team. Of course, brands got involved as well.

The world’s largest search engine is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content finds favor with Google’s search algorithm.

While some PR practitioners now complain that Facebook is an aging, increasingly pay-to-play platform, new Pew Research shows that daily engagement is on the rise.