Crisis Management

What’s Behind the Rash of Alleged Toxic Workplaces and How Can Communicators Help?

September 1st, 2020 by

All we seem to hear about today are toxic workplaces. Ellen, McDonald’s, the Washington Football Team. What’s behind this spate of media reports and how can communicators protect their companies from being the subject of one of these stories?

Strange Times Bring Big Changes to How PR Crises Need To Be Handled

September 1st, 2020 by

The pandemic and social unrest have made their mark on crisis management, Katie Paine argues. She makes her case with examples from Jerry Falwell Jr and the university he formerly ran and Rio Tinto, the minerals conglomerate that put profits over public perception when it destroyed sacred lands.

tiktok webinar

Will TikTok’s PR Campaign Work?

August 27th, 2020 by

There seems to be a new story everyday with TikTok, the popular video-sharing app that’s in a battle against the White House for survival. The most recent story is that new CEO Kevin Mayer is leaving after just four months. Still, TikTok is fighting back, deploying weapons that are familiar to PR pros. Can it win?

school closing communications

Crisis Plans for Back-to-School Include a Closing Strategy

August 24th, 2020 by

While PRNEWS focused on communicating school reopenings earlier this month, it now seems that most communicators need to have a plan for closing as well. We talked with two communicators in education to see how they’ve been strategizing for possible situations. 

Father of PR, Ivy Lee, Pioneered Tactics We Use Today

August 24th, 2020 by

Considered one of the pioneers of PR, Ivy Lee used tactics for crisis management that are deployed today, some 100 years after Lee used them.

McDonald’s Re-writes Playbook for Corporate America and Crisis

August 14th, 2020 by

In a clawback that is considered highly unusual, McDonald’s sued its former CEO to recoup millions from his November 2019 departure package. Our authors contend the brand’s lawsuit signals a new chapter in how companies will approach PR crises in the era of #MeToo and Black Lives Matter.


[VIDEO] PRNEWS Talks to Lori Perlow of CCESC About Back-to-School Communications

August 12th, 2020 by

PRNEWS welcomed Lori Perlow, communications manager at Camden County Educational Services Commission of New Jersey, as our guest. We talked about the increasingly important role of communicators as districts return to school over the next month.


[VIDEO] PRNEWS Talks to Sara Joseph of BerlinRosen About Brand Innovation During COVID

August 7th, 2020 by

PRNEWS welcomes Sara Joseph, SVP at BerlinRosen to talk about innovations in the travel and lifestyle industries during COVID.

Covid School

Schools Work to Create Clear Communications Plans for Return

August 7th, 2020 by

There is tremendous uncertainty about the upcoming school year as the novel coronavirus continues to ravage the country. As a result, stakeholders will depend on clear, decisive communication in an attempt to calm concerns. Unfortunately, not every school district has a trained communication professional on staff. We asked an experienced education communicator about best practices.

Social Media Communication Around Isaias Offers Vital Information

August 5th, 2020 by

Everybody likes to take shots at government and social media. They’re easy targets at the moment. Still, when Hurricane Isaias headed toward the US east coast this weekend, government departments took to social to provide top-notch emergency information. We take a look at a few examples.