While communicators must be sensitive in what they pitch to the media during a disaster, opportunities abound.
Crisis Management
Image Patrol: News Corp. vs. BBC: Crises Linger For Two Major Media Properties
November 19th, 2012 by Katie PaineWhile the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared.
Use the Event Hazard/Outrage Scale as Preparation for Crisis Campaigns
October 15th, 2012 by Kenneth A. Lachlan, PhD and Patric R. SpenceTwo leading academic researchers weigh in on a scale that can help PR pros anticipate the needs of the public during a crisis, and respond accordingly.
Tip Sheet: Identifying and Nailing the Online Defamer
October 1st, 2012 by Whitney C. GibsonIt’s critical to be able to tell the difference between a disgruntled customer and someone who wants to hurt your business—only then can you take the appropriate action.
Customer Service and PR: How One Discipline Helps the Other
September 24th, 2012 by Scott Van CampLiving up to your customer "promise" leads to great customer service, and ultimately is great PR for your company.
Have Advance Crisis Knowledge? Better Use Your Time Wisely
September 17th, 2012 by Scott Van CampMost organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency.
PR Pressure Cooker: Balance, Boundaries Key in Handling Stress
August 13th, 2012 by Scott Van CampThanks to the 24/7, social media-fueled PR environment, the pressures of PR have never been greater.
Tip Sheet: Grilled About ROI? Ask About Value of Reputation
July 30th, 2012 by Daniel TischRecovery from a crisis depends on how well an organization changes, how well it communicates that change and how well-inoculated it was before the crisis began.
Timely, Measured Responses to Posts Result in the Tweet Smell of Success
July 23rd, 2012 by Scott Van CampLike it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.
Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort
July 2nd, 2012 by Scott Van CampEven if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.