Corporate Social Responsibility

For communications leaders, there are moments when the job stops being theoretical. When a city is under a national microscope, and employees are watching from their kitchens, discussing in their group chats, and thinking on… Continued

As social issues, such as those in Minnesota, escalate rapidly and play out in real time, business leaders are increasingly forced to decide not just whether to speak or make statements, but how clearly—and at what risk—in moments when silence, caution or ambiguity can be interpreted as a message of its own.

Many companies are now learning the hard way that communicating technical solutions about data centers alone isn’t nearly enough. Those wishing to do more than inform, or more specifically, persuade, must also tell a human story, focused on the benefits for the audience.

As 2026 approaches, it pays to take stock of everything that occurred in 2025 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year for many PR tenets including digital, crisis, media relations and more.

This week’s PR Roundup looks at how Vanity Fair and journalist Olivia Nuzzi decided to part ways after a public scandal, how Instagram is promoting its Teen Accounts through conversations with Usher and his kids, and what was the word of the year on social media in 2025?

This week’s PR Roundup explores how brands should approach SNAP and the government shutdown, Muck Rack’s latest “State of PR Measurement” report and a beefy campaign from A.1.

PRNEWS announced the winners of the 2025 Platinum Awards on Tuesday, October 7, before an audience of more than 400 PR and communications professionals gathered at the Pier Sixty venue in New York City. This year’s Platinum winners represent the industry’s highest standard of creativity, innovation and impact—those who have reached the pinnacle of strategic storytelling, brand reputation and audience connection.

One viral moment can destroy a reputation overnight. And that reality played out at the US Open on August 29, 2025, when Polish CEO Piotr Szczerek snatched an autographed hat meant for a young fan from tennis star Kamil Majchrzak. The boy was left heartbroken; the internet was outraged. Here’s how to beyond an apology and take full accountability.

This week’s PR Roundup examines the decision of staying silent during crisis—such as Home Depot’s current situation with U.S. Immigration and Customs Enforcement (ICE), and Target announces a new CEO—will it help get sales back on track? Also we look at a fun brand collaboration between Urban Outfitters and Chipotle, just in time for back-to-school. 

We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.