Branding/Marketing

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Samsung Electronics’ Head of Corporate Comms on Best Practices in Brand Reputation Management

August 27th, 2024 by

At the 2024 Meltwater Summit in New York City earlier this summer, Katie Stratakis, Head of Corporate Communications at Samsung Electronics America, shared the company’s approach to proactive brand storytelling and best practices for brand reputation management during crises.

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Thought Leadership Strategies for B2B Businesses

August 26th, 2024 by

In a PR landscape that is increasingly fast-moving and AI-driven—and with consumer trust declining across all industries—B2B thought leadership programs are an opportunity to present executives’ perspectives on the unique industry concerns of their customers while positioning them as insightful partners in navigating the greater business and economic landscape.

Empty American presidential podium with a microphone against a white background, symbolizing public speaking, conferences, or political events

PR Roundup: Powerful Speeches at the DNC, PR Burnout, and a New Cat-idate for Pres.

August 22nd, 2024 by

PR Roundup explores the characteristics of successful speakers at the DNC, Muck Rack’s new report on burnout and Morris the Cat’s campaign for president. 

Baltimore, MD USA - 4-5-2024 - Salvage efforts continue at the Francis Scott Key Bridge as President Biden arrives to pledge his support for rebuilding and for Baltimore.

Brand Building and Supply Chain Woes: Why Reputation Matters Before Disruptions Occur

August 20th, 2024 by

Today, the average consumer can likely name several major supply chain disruption events while still knowing little about the intricacies of the supply chain. The logistics industry faces a problem: It is only recognized for its catastrophic failures, like the bridge collapse, rather than being recognized for its innovation and growth in the $26B industry.

Female podcaster in headphones interviewing man guest using microphone and laptop, writing in notebook, smiling, recording and broadcasting audio podcast in studio. Content creator, blogging

What Makes a Great Podcast Guest: Storytelling Through Audio

August 19th, 2024 by

Effectively leveraging podcast appearances requires some preparation. A great podcast guest will connect in a way that compels listeners to engage with the brand. 

A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is an annual report?

Explainer: What is an Annual Report?

August 15th, 2024 by

Today we review the components of an annual report and where it belongs in a communications strategy.

Modern library interior with white shelves full of countless books.

Book PR Embraces Digital Media

August 9th, 2024 by

Digital media can impact even the most traditional industries. Books, for example, can find new life or launch via TikTok #BookTok.

Steve Nedoroscik at the Olympics

Top Tips: PR Advice for Overnight Sensations

August 2nd, 2024 by

For this edition of Top Tips, we asked communicators for their advice for people who become public figures in an instant, such as Steve Nedoroscik, now of Olympic pommel horse fame.

Flavor Flav Signs Five-Year Sponsorship Deal as Official Hype Man for USA Water Polo Women’s and Men’s National Teams

Learning about Olympic Sports Sponsorship from Flavor Flav and USA Water Polo

July 30th, 2024 by

There is only one Flavor Flav, but his activation with USA Water Polo provides a few key lessons for any company looking to grow its brand through meaningful sports sponsorships, including leaning into the pillars of authenticity and commitment with a hype mindset.

Influencer backlash from accusations of a copy of Marc Jacobs The Tote Bag TikTok video

What PR Pros Can Learn from Influencer Nara Smith and Marc Jacobs Collab Backlash

July 29th, 2024 by

The campaign is facing some backlash from users for allegedly imitating another creator, Mary Korlin-Downs, who previously made a similar video baking the same bag from scratch through a trade partnership with the Marc Jacobs brand.