PR Lessons Learned From Four Tentpole Sporting Events, Past and Present

December 18th, 2023 by

As we approach the PR barrage of promotions for the 2024 Paris Summer Olympics, here are a few lessons from past and present major sporting events that apply to all PR accounts.

King”s Hawaiian helps Northeast travelers “Roll Home in Style” with a one-of-a-kind Thanksgiving meal served in custom dining cars in Philadelphia Friday, Nov. 18, 2022. (Mark Stehle/AP Images for King's Hawaiian)

PR for Experiential Campaigns: Making Your Activation Stand Out

December 14th, 2023 by

Attendees of “PR for Experiential Campaigns” learned about the difference between event and experiential PR, strategies for multi-city tours, the importance of defining stakeholders in experiential, top-notch case studies and much more.

Reading the Room: (When) Businesses Should Comment on Sensitive Issues

November 30th, 2023 by

In our ever-faster news cycle, hot-button topics dominate our media feeds, demanding our attention. The dilemma is knowing what to say and when—or whether silence is indeed golden.

The block letters PR sitting on newspapers

The PR Industry’s PR Problem

October 31st, 2023 by

PR work is under-leveraged and under-valued because it’s so widely misunderstood.

PR Roundup: Media Mistakes, X’s Downfall, Barbies are Back

October 26th, 2023 by

This week PR Roundup takes a look at major news outlet reporting mistakes regarding the Israel/Hamas conflict, X (formerly known as Twitter)’s free fall and Barbie’s commercial resurgence.

2023 PRNEWS Platinum Awards logo to advertise the winners.

2023 PRNEWS Platinum Awards Winners Unveiled

October 19th, 2023 by

Marketing and communication professionals gathered in New York on October 18 to celebrate the 2023 PRNEWS Platinum Awards, which marks excellence in communications across people, teams and campaigns.

women in an office talking, working and looking at a computer screen

How to Harness PR to Drive Growth for Startups

October 4th, 2023 by

The idea that earned media can propel the growth of a startup is not a new one. But neither is it a simple one.

Social media communication brand ambassador marketing

How to Turn Your Clients into Brand Ambassadors

October 3rd, 2023 by

Consumer trust can be fragile, but with deliberate, values-based strategies, you can turn everyday clients into passionate champions of your brand.

how taylor swift is helping the NFL with publicity this week after appearing at the Chiefs' game

PR Roundup: The Taylor Swift Effect, Delta Responds, WGA Wins

September 28th, 2023 by

This week’s PR ups and downs follow Taylor Swift’s foray into football, Delta’s dash to appease loyalty customers, and the WGA coming out on top when it comes to the recent strike and American interests.

Sara Garibaldi, president of BODEN, talks about Hispanic Heritage Month and the impact on PR industry on PRNEWS Live on LinkedIn

[VIDEO] PRNEWS Live Discusses Impact and Authenticity During Hispanic Heritage Month

September 19th, 2023 by

PRNEWS Live discussed the impacts Hispanic culture has had on the PR industry, and how to create more inclusive, authentic campaigns, focusing on Hispanic culture.