At the 2024 Meltwater Summit in New York City earlier this summer, Katie Stratakis, Head of Corporate Communications at Samsung Electronics America, shared the company’s approach to proactive brand storytelling and best practices for brand reputation management during crises.
Branding/Marketing
Thought Leadership Strategies for B2B Businesses
August 26th, 2024 by Jennifer AvrilIn a PR landscape that is increasingly fast-moving and AI-driven—and with consumer trust declining across all industries—B2B thought leadership programs are an opportunity to present executives’ perspectives on the unique industry concerns of their customers while positioning them as insightful partners in navigating the greater business and economic landscape.
PR Roundup: Powerful Speeches at the DNC, PR Burnout, and a New Cat-idate for Pres.
August 22nd, 2024 by Nicole SchumanPR Roundup explores the characteristics of successful speakers at the DNC, Muck Rack’s new report on burnout and Morris the Cat’s campaign for president.
Brand Building and Supply Chain Woes: Why Reputation Matters Before Disruptions Occur
August 20th, 2024 by Macie McCallumToday, the average consumer can likely name several major supply chain disruption events while still knowing little about the intricacies of the supply chain. The logistics industry faces a problem: It is only recognized for its catastrophic failures, like the bridge collapse, rather than being recognized for its innovation and growth in the $26B industry.
What Makes a Great Podcast Guest: Storytelling Through Audio
August 19th, 2024 by Dave PurdyEffectively leveraging podcast appearances requires some preparation. A great podcast guest will connect in a way that compels listeners to engage with the brand.
Explainer: What is an Annual Report?
August 15th, 2024 by Nicole SchumanToday we review the components of an annual report and where it belongs in a communications strategy.
Book PR Embraces Digital Media
August 9th, 2024 by Nicole SchumanDigital media can impact even the most traditional industries. Books, for example, can find new life or launch via TikTok #BookTok.
Top Tips: PR Advice for Overnight Sensations
August 2nd, 2024 by Nicole SchumanFor this edition of Top Tips, we asked communicators for their advice for people who become public figures in an instant, such as Steve Nedoroscik, now of Olympic pommel horse fame.
Learning about Olympic Sports Sponsorship from Flavor Flav and USA Water Polo
July 30th, 2024 by Amy MoritzThere is only one Flavor Flav, but his activation with USA Water Polo provides a few key lessons for any company looking to grow its brand through meaningful sports sponsorships, including leaning into the pillars of authenticity and commitment with a hype mindset.
What PR Pros Can Learn from Influencer Nara Smith and Marc Jacobs Collab Backlash
July 29th, 2024 by Shakayla ZossThe campaign is facing some backlash from users for allegedly imitating another creator, Mary Korlin-Downs, who previously made a similar video baking the same bag from scratch through a trade partnership with the Marc Jacobs brand.