Branding/Marketing

With COVID variants lingering and uncertainty about future variants, some industry events will either be virtual, hybrid or have low attendance. Marketing departments need new ways to connect and educate prospects and build a qualified pipeline. Creating strategic alignment between your PR and content marketing goals can increase ROI from both while filling the gap in-person events have left.

The PR pro’s daily existence entails storytelling and working with words. So, filling out contest entry forms should be a piece of cake. It’s not.

One of the first things to do when sunsetting a product is to take the company’s relationship with its consumers into account. 

During this week’s PRNEWS Live, former General Mills global CMO Ivan Pollard says Betty Crocker knows about cake and authentic consumer engagement.

Marketing and communication professionals gathered virtually Tuesday to celebrate the PRNEWS Platinum Awards, which mark excellence across people, teams and campaigns.

The 2022 Agency Elite Top 100 is finally here! And, to celebrate the most innovative PR and communications firms in the business, we’re bringing you Q&A’s from the best and brightest. Next in our spotlight… Continued

A new study from the Journal of Business Research titled, “So fun! How fun brand names affect forgiveness of hedonic and utilitarian products,” suggests that some brands are more forgivable than others, in particular those with inventive or fun names. 

The PRNEWS team has announced the 2021 Platinum PR Awards finalists.Come raise a glass as we celebrate the industry’s top PR and communication campaigns, teams, people and agencies,  at an online gala November 16. 

Should your organization invest in podcasting? Is there value from a brand perspective in producing a podcast?

With the flood of new direct-to-consumer brands to market, some startup founders might question whether they need, or could vastly benefit from, PR. As entrepreneurs evaluate their business strategies and budgets for how to launch and grow their brands, where to spend branding dollars is among the top of the list. With so many areas to consider, from digital ads to social media content, one that may feel a bit more elusive is PR.