Branding/Marketing

This week’s PR Roundup shows how quickly trust can unravel. Ring’s Super Bowl ad received backlash for its AI-powered “Search Party” feature, which aimed to charm viewers with a lost-puppy story, but many found it “creepy,” igniting privacy concerns.

Virality is fleeting. Sustained relevance is an economic driver that promotes long-term success. Alix Earle’s Netflix deal is a case study in true brand power.

This week’s PR Roundup looks at how brands are approaching high-stakes moments—from the real impact of celebrity Super Bowl ads to lower pricing plays and playful Valentine’s Day stunts designed to cut through the noise.

For organizations that participate, sponsor, host or support mega sporting events, the communications landscape is uncompromising: every message, silence and misstep is amplified and politicized almost instantly.

The “Bad Bunny approach” offers crisis managers a set of lessons that apply across government, philanthropy, business and community networks.

From Ye’s crisis apologies and credibility questions to Oscar Mayer’s bun-believable brand theatrics and Muck Rack’s AI reality checks, this week’s PR Roundup highlights how communicators are navigating seriousness, spectacle and strategy all at once.

Here’s how to sharpen PR skillsets in order to achieve B2B sales success through expanding brand awareness, tailoring content to address wider audiences, showcasing quantifiable results, and remaining relevant with a steady, consistent approach to appeal to all buyers, even the ones you can’t see!

From Dr Pepper’s savvy elevation of a creator’s viral jingle to new data revealing what’s holding PR teams back, we examine how brands and agencies are adapting to shifting media dynamics, AI realities and a changing early-career pipeline.

In these videos creators and CES administrators shared what it was like to be inside the space—from hands-on experiences to candid conversations and the energy of a community gaining a louder voice at one of tech’s biggest stages.

PRNEWS spoke with Sona Iliffe-Moon, Chief Communications Officer at Yahoo, at CES 2026. They discussed the brand’s renaissance, AI credibility and trust and getting the comms team involved in the backend of AI for PR.