Michael Miller, president of Brown-Miller Communications, talks about lessons learned while working to help pass menu-labeling legislation (SB 1420) in California.
Subscription Content
Case Study: PR Propels California Menu Labeling Bill Into Law
February 8th, 2010 by PRNEWSAs a sponsor of landmark restaurant menu-labeling legislation (Senate Bill 1420), the California Center for Public Health Advocacy (CCPHA) enlisted the services of Bay Area-based Brown-Miller Communications to increase public understanding of and support for the nation’s first statewide menu-labeling law.
Social Media and Cyber-Attacks; CEOs Gain Confidence; E-Mail, Social Networks on Par; Paper-a-Day No More?
February 8th, 2010 by PRNEWSâ–¶ Cyber-Crime Threatens Digital Platforms: As more organizations allow employees access to social networking platforms for PR and marketing purposes, a survey of 502 companies worldwide by IT security company Sophos finds that cyber-attacks through… Continued
Image Patrol: Toyota and Royal Caribbean: To Act Or Not to Act Is the Only Question
February 8th, 2010 by Katie PaineThe recent crises faced by Toyota and Royal Caribbean provide interesting fodder for Image Patrol. One acted, one didn’t and their respective customers responded with their pockets accordingly.
Executive Speaking Tips From a Speechwriting Vet
February 8th, 2010 by PRNEWSRobert Lehrman, communications professor at American University, offers some sage advice on how to get the most out of your executive speaking opportunities.
Out-There Execs: PR Strategies To Optimize Speaking Opportunities
February 8th, 2010 by PRNEWSDespite living in an age when an endless amount of content is streamed out into cyberspace and back to the small screens of our digital devices, the spoken word—in a live venue—is not dead. In… Continued
Public Relations as the Driver of Unification in an Organization
February 8th, 2010 by KEVIN O’NEILIn the wake of 2009’s economic turbulence, management teams are tentatively preparing for the slow rebound that many thought 2010 would promise. Now, just over a month into the new year, these C-level executives are… Continued
Humor as a Serious Weapon
February 8th, 2010 by PRNEWSA turning point in the campaign to get the California menu-labeling bill (SB 1420) passed into legislation (and secure gubernatorial approval) was the release of a YouTube video that used irreverent humor to fortify its stance against the opposition, in this case, the Restaurant Association in California.
Social Media Regulations: Master The Old Rules, Prepare for the New
February 1st, 2010 by PRNEWSIt’s expected that 2010 will be the year social media really comes of age as a razor-sharp PR and marketing tool. But with that comes talk of 2010 being the year of potential social media… Continued
So Your Organization Has Been Sued: What Now?
February 1st, 2010 by Montieth IllingworthLawsuits come in all shapes and sizes. Those that become “business killers” are in a category by themselves and have increased in frequency in this last recession, especially securities cases. This provides unique opportunities for PR executives. But it also requires us to see the strategic issues in broader terms, and thus beyond the tactical mechanics of “message.”